南京招聘

§ Auto Project: Responsible to the timely launch of the Consumer Direct Auto marketing campaigns on broad media by December 2012 inclusive:

• Preparation of direct response campaign plans on all broad media according to the overall campaign plan
• Implementation of direct response and other marketing campaigns across broad media
• Working with agency and media buyers on messages, creative and media planning according to overall launch campaign objectives, messages and themes, so to launch all broad media campaigns on time and smoothly
• Working closely with Corporate/Marketing Communications, Digital Ecosystem, Information Marketing and other teams for effective targeting, excellent online customer experience, and test-and-roll out approach

§ Consumer Direct Project: Provide input & support to work streams & project team for a timely & effective launch of a fully integrated multi product & distribution Consumer Direct business in 2013:

• Participate in regular team meetings and Project Milestone up-dates
• Participate in the formulation of go-to-market strategy in particular for that of China
• Preparation to act in the China Run team of Consumer Direct business on implementation of direct response campaigns on broad media
• Implementing broad media campaigns from 2013 launch, based on the findings, framework established, strategy and plans, and go-to-market strategy from Consumer Direct Project
• Provision of regular up-date documentation and information to Consumer Direct Project

§ Consumer Direct Broad Media Campaign Manager: Planning and implementation of broad media campaigns for Consumer Direct Auto launch in Dec 2012 and all China Consumer Direct broad media campaigns upon rollout in 2013, ensuring achievement of business objectives, campaigns KPIs, and execution of strategic initiatives:

o Channel mix expansion to include all broad media, including print, radio, outdoor and TV channels

o Working with Information Marketing teams for Customer segmentation, targeting and continuous campaign enhancement

o Propose in-country broad media spending (includes optimization of marketing spend commensurate with the global direct marketing benchmarks by line of business)

o Broad media campaign budget development and ensuring campaign spending within budget and marketing efficiency targets

o Working with creative, media and PR agencies on campaign preparation

o Working with Digital Ecosystem teams on digital extension of broad media campaigns for excellent customer experience and optimal campaign responsiveness

o Working with Marketing Operations team for smooth launch of all digital campaigns

o Working with Telemarketing call centers for end-to-end, efficient and effective campaign-to-sales process

o Executing a disciplined test-and-rollout, integrated campaign strategies, as well as marketing plans encompassing market segmentation, product positioning, product and media mix, and packaging to achieve targets

Meet and manage customer-centric metrics, KPIs and governance processes on all digital campaigns

Requirements:

Self driven individual with strong leadership skills

Strong verbal and written communication skills

Strong broad media campaign management skills and direct marketing skills

Strong knowledge of all existing and new media including DRTV, print, radio, outdoor and others

Strong & demonstrated organization management and time management skills

Strong & demonstrated sense of ownership and responsibility

Ability to work under time constraints and meet deadlines

Ability to effectively interact with employees at ALL levels of the organization

8+ years work experience, preferably in sponsored and non-sponsored direct distribution business, media buy and vendor management

Hands on experience of Direct Marketing with emphasis on Auto products specifically in China

Undergraduate required, MBA or higher preferred

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美亚财产保险有限公司（简称“美亚保险”）是AIG旗下在中国经营财产责任险保险的独资子公司，目前在北京市、上海市、广东省、深圳市和江苏省设有分支机构。

American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

AIG Insurance Company China Limited (AIG China, formerly Chartis Insurance Company China Limited) is a China registered wholly owned property & casualty subsidiary of AIG, with branch offices in Beijing, Shanghai, Guangdong Province, Shenzhen and Jiangsu Province.

www.aig.com