南京招聘

Purpose of the Position (brief description of how this role adds value to the organisation)

The purpose of this position is to take the lead role in the planning, execution, and adoption of all marketing analytics for Consumer Direct business. As the Information Marketing Manager he/she has the responsibility to ensure the best use of information in all Consumer Direct Channel functions for continuous improvement in marketing and campaign performance, customer experience, products to offer, marketing operation efficiency. The role is also responsible for ensuring adequate infrastructure, process, and governance are in place to provide sufficient structure and resource to achieve analytics related objectives.

Key Accountabilities

§ Auto Project: Responsible to the necessary analytics, reports and other marketing information needed for the timely launch of the Consumer Direct Auto campaigns by December 2012 inclusive:

• Auto Consumer Direct marketing reports and analytics
• Recruitment for additional Information Marketing positions required to support the Consumer Direct Auto launch
• Implementation of necessary systems and process to capture, track and analyse Auto marketing campaigns, including from web and Call Center channels
• Working closely with Campaign Management, Digital Ecosystem, and other teams for effective targeting, excellent customer experience, and testing and roll out approach.

§ Consumer Direct Project: Provide input & support to work streams & project team to ensure a timely & effective launch of a fully integrated multi product & distribution Consumer Direct business in 2013:

• Participate in regular team meetings and Project Milestone up-dates
• Participate in the formulation of customer targeting, segmentation and other Information Marketing areas, in particular for that of China
• Preparation to act as the China Run team of Consumer Direct business on information marketing.
• Managing Consumer Direct marketing analytics from 2013 launch, based on the findings, framework established, plans, strategy and go-to-market from Consumer Direct Project.
• Provision of regular up-date documentation and information to Consumer Direct Project

§ Consumer Direct Information Marketing Head: Lead and drive the Consumer Direct Auto marketing analytics and the management of all China Consumer Direct information marketing upon rollout in 2013, ensuring achievement of business objectives, campaigns KPIs, execution of strategic initiatives, and development/retention of talent:

o Customer segmentation and analytical support

o Analytics budget development and approvals acquisition

o Enforce standards related to budget commitments, marketing efficiencies and other benchmarks negotiated with Product Heads

o Working with Campaign Management teams for Customer segmentation, targeting and continuous campaign enhancement

o Support Product Heads with product development through research and voice of customer data and information

o Provide analytic and data mining support for sales, marketing, pricing, contact center and web operations

o Develop customer-centric metrics, KPIs and governance processes

o Hire, develop and train staff

o Propose & manage the implementation of required systems, process, and governance in order to achieve objectives

o Regular interaction and engagement of business and support functions inclusive Digital Ecosystem Support to ensure proper structures for information acquisition from digital spaces and healthy reciprocation of findings to aid enhancements on usability, customer experience, and on-going information acquisition

o Functional interaction with Marketing Operations & Customer Experience Management functions in order to leverage analytics and customer feedback on improving process/customer experience

Personal Competencies / Characteristics

§ Self driven individual with strong leadership skills

§ Strong verbal and written communication skills in English & Mandarin

§ Strong marketing analytics and database marketing skills

§ Strong knowledge of data mining, modelling, and customer value management practices

§ Strong & demonstrated organization management and time management skills

§ Strong & demonstrated people management and development skills

§ Strong & demonstrated sense of ownership and responsibility

§ Ability to work under time constraints and meet deadlines

§ Ability to effectively interact with employees at ALL levels of the organization

§ Ability to make fair and consistent judgments and decisions

Desired

§ 10+ years work experience with at least 2 as Senior Manager or higher in profit center on marketing analytics and customer value management

§ Hands on experience of marketing analytics with emphasis on Auto products specifically in China

Educational Qualifications

§ MBA or higher required, PhD in related fields a plus