Commercial Vehicle Product Marketing Analyst
福特亚太非 Ford APA
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:汽车及零配件
职位信息
- 发布日期:2013-06-20
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 职位类别:其他
职位描述
Major Responsibilities:
The CV Analyst will support the Commercial Vehicle team in delivering forward model marketing deliverables for all Commercial Vehicle programs and coordinating marketing deliverables from all markets and other CBGs. This includes both regionally assembled and European sourced BU product programs. Specific responsibilities include:
1.Support Transit, P375, U375, and Heavy Truck product marketing initiatives as directed by individual product marketing managers. Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers.
2.Assist the product marketing managers who are the key contacts for local market teams and JV partners responsible for guiding and coordinating local product actions and market equations through APA approval.
3.Support the product marketing managers in their role of developing & obtaining consensus in MS&S:
- Strategic intent of the Transit products within the market/country's brand/product portfolio
- Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
- Brand Profiler, and integration of market brand strategy into vehicle line product assumptions
- Identifying regional markets where new products will be sold, including the integration of regional market wants into program assumptions.
- Detailed order guide with feature mixes by market.
- Future vehicle product needs and customer requirements, including use of Ford Global research tools.
- Market equation development, including market commitments to appropriate volume and revenue.
- Integration of market brand strategy (both Primary and vehicle line brands) into Vehicle Line product assumptions.
- Proactively support ongoing profit improvement and complexity reduction efforts.
4.Responsible for being single point of contact for all CV mix, rates, volumes, sales, order guides, and PDLs.
5.Lead or support special market or product studies as necessary.
Knowledge and Experience:
The ideal candidate will have:
1.A marketing or business degree is preferred but related work experience is equally important.
2.Knowledge of APA markets and Ford's product and brand requirements in these markets.
3.Ability to champion Marketing Sales and Service issues within the program team environment.
4.Understanding of Product Development process and Marketing Deliverables.
5.Able to take responsibility for key program/study 'milestones' with supervision.
6.Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint.
Leadership Skills Required:
1.Be a self-starter with positive and proactive attitude.
2.Independent thinking and strategic analysis skills
3.Willing to work under pressure. Able to manage multiple tasks and prioritize, with minimum supervision.
4.Strong team spirit to work within a diverse (culturally, functionally & geographically) environment.
5.Friendly personality with strong English and Mandarin communication skills.
公司介绍
Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai. Presently, Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd. The current Ford brand vehicles in China include Ford Mondeo, Ford Focus, Ford Fiesta, Ford Edge, Ford S-MAX and Ford Transit.
In October 2009, Ford Motor Company moved its Asia Pacific and Africa regional headquarters to China. Ford is bringing more than 50 new vehicles and powertrains to Asia Pacific and Africa by 2015.
We promise:
To employ individuals who are most suitable for the job and to place them in positions, which provide opportunities to make full use of their talents and skills;
To evaluate the performance of our people periodically, and provide them with the necessary guidance and training to enable them to develop further;
To maintain competitive compensation and benefit programs comparing to other MNC in China;
To reward people according to their jobs, their performance and their contributions to the company.
To support Ford's business in China, we are looking for talented people to join us for the positions listed.
联系方式
- 公司网站:http://www.ford.com.cn
- 公司地址:浦东世纪大道211号信息大楼33楼
- 邮政编码:200120