brand communication specialist
上海赫兹国际租车咨询有限责任公司
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：生活服务
职位信息
- 发布日期：2012-09-07
- 工作地点：上海-长宁区
- 招聘人数：若干
- 工作经验：二年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌专员
职位描述
Brand Communication Specialist
Goals/Mission
To assist Brand Manager to develop brand plans that build equity and business; coordinate and execute strategy and action plan for marketing activities.
To assist Brand Manager to conduct market research & competition analysis, collect market intelligence, develop and propose marketing plan and promotion materials based on product strategy and budget plan, monitor and evaluate the results.
Function & Responsibilities
- Support to develop brand plans that build equity and business;
- Works with team to implement the plan in the market place and monitors performance, especially in optimizing media investment, and maximize B2B/Partner channel, executing brand campaign
- Organize, support, & coordinate marketing events such as trade shows, road shows, workshops, exhibitions, PR conference, etc
- New Product launch implementation
- Internal (to employees)/External (company/product/promotion) marketing materials design and execution
- Conduct market research & competition analysis, collect market intelligence, develop and propose marketing plan and promotion materials based on product strategy and budget plan, monitor and evaluate the results
- Overall brand /Category responsibility
- Manage, control and make sure right brand display at regional location and other branding exposure area
- Manage and control brand gifts and reorder in time
- Relevant payment execution and budget control
Qualifications
Education
- Bachelor degree in Marketing/Business Management or relevant
- CET 6 or higher
Experience
- 2 years in marketing area, preferable from international PR agency
Capabilities
- Can work successfully under pressure and in a time constrained environment
- Proactive, good planning and learning ability, good communication skills and teamwork.
- Proficiency in Basic Microsoft Word, PowerPoint and Excel
- Ability to integrate data, summarize and communicate at point of service
- Professional business ethics
Goals/Mission
To assist Brand Manager to develop brand plans that build equity and business; coordinate and execute strategy and action plan for marketing activities.
To assist Brand Manager to conduct market research & competition analysis, collect market intelligence, develop and propose marketing plan and promotion materials based on product strategy and budget plan, monitor and evaluate the results.
Function & Responsibilities
- Support to develop brand plans that build equity and business;
- Works with team to implement the plan in the market place and monitors performance, especially in optimizing media investment, and maximize B2B/Partner channel, executing brand campaign
- Organize, support, & coordinate marketing events such as trade shows, road shows, workshops, exhibitions, PR conference, etc
- New Product launch implementation
- Internal (to employees)/External (company/product/promotion) marketing materials design and execution
- Conduct market research & competition analysis, collect market intelligence, develop and propose marketing plan and promotion materials based on product strategy and budget plan, monitor and evaluate the results
- Overall brand /Category responsibility
- Manage, control and make sure right brand display at regional location and other branding exposure area
- Manage and control brand gifts and reorder in time
- Relevant payment execution and budget control
Qualifications
Education
- Bachelor degree in Marketing/Business Management or relevant
- CET 6 or higher
Experience
- 2 years in marketing area, preferable from international PR agency
Capabilities
- Can work successfully under pressure and in a time constrained environment
- Proactive, good planning and learning ability, good communication skills and teamwork.
- Proficiency in Basic Microsoft Word, PowerPoint and Excel
- Ability to integrate data, summarize and communicate at point of service
- Professional business ethics
公司介绍
Hertz Corporation,one of the world's largest general use car rental company operating from over 8,100 corporate locations in 147 countries, is actively expanding its business scope in China.We are seeking a highly qualified and enthusiastic candidate to undertake the position of Manager, Chauffeur Service Operations.
赫兹，全球最大的汽车租赁公司之一，分布在147个国家8100个租赁点，现在正在积极地把其业务范围扩大至中国。我们正在寻求热情而具备高素质的人员担任带驾营运部经理职位。
Interested candidates are strongly encouraged to forward their detailed resume in Chinese/English to us no later than 20th Dec,2008.Applications will be treated in strict confidence.
JOIN US AND BECOME PART OF A WORLD-CLASS COMPANY IN TOTAL MOBILITY SOLUTIONS
赫兹，全球最大的汽车租赁公司之一，分布在147个国家8100个租赁点，现在正在积极地把其业务范围扩大至中国。我们正在寻求热情而具备高素质的人员担任带驾营运部经理职位。
Interested candidates are strongly encouraged to forward their detailed resume in Chinese/English to us no later than 20th Dec,2008.Applications will be treated in strict confidence.
JOIN US AND BECOME PART OF A WORLD-CLASS COMPANY IN TOTAL MOBILITY SOLUTIONS