Digital Manager – Marcom(世界第一卫浴公司,产品覆盖五星级外资酒店,市场占有率第一)
上海帝博企业管理咨询有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2013-06-20
- 工作地点:上海
- 招聘人数:1
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位类别:市场/营销/拓展经理 总监/部门经理
职位描述
SPECIFIC RESPONSIBILITIES
? Assist deputy director of marketing communication of PRC on corporate and commercial digital strategy identification and development which include of corporate website, social media, e commerce, digital assets, on line marketing & advertising, search engine etc.
? Lead the planning, implementation and tracking of digital marketing activities to achieve leading and positive brand influence.
? Lead the planning, development and deploy of digital assets which include of official website, brand site on social media, virtual store, digital literature, all kinds of software which provide aid to the business or virtual experience to intenders
? Provide marketing support to e commerce on virtual store build up, maintenance and marketing promotions to achieve the transition.
? Provide consulting, analysis, evaluation and tracking opinion to all business units on both digital assets development and digital marketing efforts
? Collaborate with PR and Media function on integrated campaign planning, development and implementation to achieve an optimized advertising effect.
? Collaborate with PR function on brand reputation building and crisis management on internet
? Provide support on plan, development and implementation of off-line digital communication assets; such as digital assets placed in showroom and home center
RELATIONSHIPS AND CONTACTS
· Report to deputy director of marketing communication
· Two subordinates provide support on digital assets and digital marketing
· Liaison with other business units on a frequent basis which include of product team, trade marketing team, sales team and supply chain team etc.
EDUCATION AND EXPERIENCE REQUIREMENTS
? University graduate
? Rich experience in digital marketing and production
? With a sound knowledge of marketing and communication
? Excellent command of written and spoken English and Chinese
? Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
? Creativity, Open minded, Pleasant, mature, self-motivated and meticulous
? A team player and with good organization skills
? Willing to travel when required by business
? Assist deputy director of marketing communication of PRC on corporate and commercial digital strategy identification and development which include of corporate website, social media, e commerce, digital assets, on line marketing & advertising, search engine etc.
? Lead the planning, implementation and tracking of digital marketing activities to achieve leading and positive brand influence.
? Lead the planning, development and deploy of digital assets which include of official website, brand site on social media, virtual store, digital literature, all kinds of software which provide aid to the business or virtual experience to intenders
? Provide marketing support to e commerce on virtual store build up, maintenance and marketing promotions to achieve the transition.
? Provide consulting, analysis, evaluation and tracking opinion to all business units on both digital assets development and digital marketing efforts
? Collaborate with PR and Media function on integrated campaign planning, development and implementation to achieve an optimized advertising effect.
? Collaborate with PR function on brand reputation building and crisis management on internet
? Provide support on plan, development and implementation of off-line digital communication assets; such as digital assets placed in showroom and home center
RELATIONSHIPS AND CONTACTS
· Report to deputy director of marketing communication
· Two subordinates provide support on digital assets and digital marketing
· Liaison with other business units on a frequent basis which include of product team, trade marketing team, sales team and supply chain team etc.
EDUCATION AND EXPERIENCE REQUIREMENTS
? University graduate
? Rich experience in digital marketing and production
? With a sound knowledge of marketing and communication
? Excellent command of written and spoken English and Chinese
? Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
? Creativity, Open minded, Pleasant, mature, self-motivated and meticulous
? A team player and with good organization skills
? Willing to travel when required by business
公司介绍
DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.
联系方式
- 联系人:resume
- 电话:13701722965