南京 [切换城市] 南京招聘

Ecommerce Director

GroupM群邑(上海)广告有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(非欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2013-04-26
  • 工作地点:北京-东城区
  • 招聘人数:若干
  • 工作经验:五年以上
  • 学历要求:本科
  • 职位类别:其他  

职位描述

Position Summary:

The ecommerce operator/Director will have commercial responsibility for an IT client’s Tmall flagship, work closely with Client Marcom and sale team to provide operation strategies, drive demand and increase sales result, and cooperate with MC Direct team to develop execution plan. This person will be expected to be responsible for overseeing different approach and promotion tools on Tmall and resource negotiation as well.

Responsibilities:

? Consult with clients to establish and achieve specific sales goals and objectives on Tmall flagship store
? Provide demand driven strategy for Tmall and develop promotion and events planning
? Evaluate and identify unique and effective resource on Tmall by researching historical performance for improving revenue desired by clients
? Manage good relationship with Tmall key staffs and utilize some special promotion resource for Dell
? Oversee the operation plan with multiple Tmall marketing tools and promotion programs, such as: Taoke, Alimama and Shuangshiyi.
? Monitor the results of daily/weekly, provide campaign reports with results, campaign/Weekly conclusions and suggested optimizations.
? Maintain and stay current on industry news and research

Requirements:

? Ideally, the consultant should have 2-year hands-on experience of TMall/ Taobao store operation, familiar with Alibaba ecosystem
? Possess thorough ecommerce market and IT industry knowledge – historical and current and to identify opportunities
? Strong connection and relationship with Tmall key staffs who manage the promotion resource of Tmall
? Skilled consultant, able to appropriately recommend research designs and solutions that best meet client objectives and able to synthesize findings, while offering deep insights and strategic implications to benefit client’s business objectives
? Excellent grasp of communications strategy with a full understanding of how Tmall’s advertising works and Tmall internal promotion resource negotiates
? Conduct all business relationship in an efficient, courteous and straightforward manner and be able to resolve any issues in a consistent, fair and objective manner
? Experience in IT products flagship marketing of Tmall would be a plus

公司介绍

关于群邑

群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn

联系方式

  • Email:katewan.wang@groupm.com
  • 公司地址:恒丰路399号达邦协作广场17-23层