南京招聘

Main Responsibilities:

• Responsible for leveraging market, consumer and communication insight and combining these to identify opportunities for media planning.
• Understands and apply the principles of market research design, quantitative and qualitative analyses to ensure the business planning team are supported with robust insights.
• Presents research results, translates statistical data into recommendations for internal stakeholders
• A core part of the role in designing and implementing consumer research projects and playing an active role in providing robust data and information from any sort of survey.
• Maximise the effective use of internal and external information resources and tools and managing 3^rd party consumer research.
• Educate stakeholders on appropriate use and interpretation of research findings.
• Ensure the quality of all work by providing direction, encouragement and support.
• Develop client presentations.

Requirements:

• Educated to degree level in psychology, sociology, marketing, science, statistics or equivalent professional qualification.
• A minimum of 5 years' experience in consumer insight/market research. Having media study experience is highly desirable.
• Good analytical ability and strategic thinking and influence and good communication skill, strong to detail and team player, with can-do attitude
• Masters qualitative and quantitative methodology and proficient in the use of Microsoft Office, especially Excel, Word and PowerPoint. Familiar with one or more of Microsoft Access, Eviews, SPSS, SAS or Clementine is desirable.
• Fluent in English and Mandarin.

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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