南京 [切换城市] 南京招聘南京市场/营销招聘南京市场/营销/拓展专员招聘

Marketing Platform Specialist (营销平台专员)

上海翼信企业管理咨询有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:机械/设备/重工

职位信息

  • 发布日期:2021-06-04
  • 工作地点:北京
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:1.5-2万/月
  • 职位类别:市场/营销/拓展专员

职位描述

在中国开发和维护营销流程和营销平台,使客户体验和运营效率得到良好的提升


PRIMARY AREAS OF RESPONSIBILITY:

? Be the Marketing platform expert in China

? Work closely with the Marketing Operations team

? Product owner and demand owner for Chinese specific Marketing platforms

? Gather, detail and prioritize demands

? Long-term strategy and roadmap together with Business architect and IT

? Connection on strategic level between technology, global users and local users

? Ensure efficient processes

? Supplier contacts

? Work at the intersection of Sales, Marketing and Technology

? Ensure that requirements are coordinated with plans and projects to support Web and CRM,

Acts as owner (and/or coordinator) for platforms/applications supporting Marketing processes.

? Coordinates and secures platforms/systems/data-sources are aligned and supporting the business processes

? Ensures a global perspective and implementation in terms of functionality, architecture and solutions.

? Initiates development projects together with process owners or other stakeholders

? Ensures necessary activities are addressed from requirements to implementation (test, training, communication, etc)

? Coordinates marketing requirements consolidation on other systems outside marketing (e g CRM, EBP)

? Handles contacts with external suppliers of marketing platforms

? Responsible for roadmap for marketing platforms (part of), including identifying and setting roles/responsibilities

Acts as speaking partner for process owners and functional managers to

? Identify, define and drive the need for new tools/data and ways of working within marketing 

? Develop and improve existing services/functionality/processes

? Secure high quality, efficiency and global view

? Benchmarking and trend scanning

? Inspire, trigger and continuously develops the marketing efficiency.

Projects

? Acts as a project leader for restudies, minor development- and implementation projects identified on roadmaps and strategic initiatives.

? Participates as Marketing rep in projects managed by other functions.

General

? Drive, communicate and create awareness in the organization about digital first and the user experience online in our digital offer.

Processes

? Identifies, maps and documents processes with our Marketing.  Includes in some cases process ownership.


REQUIRED QUALIFICATIONS

? Holistic view, still with high focus on deliveries 

? Overall understanding of our marketing (and sales) processes

? Marketing basic understanding and knowledge

? Interested in IT and IT trends

? Fluent in English, both verbal and written

? Communicative, networking

? 3-5 years experience in working with digital marketing and/or IT 

? University degree or equivalent experience


公司介绍

Etrust Consulting is an International Management Consulting Company specializing in establishing companies in China and building and developing their management team. Since establishing our first office on the mainland in 1993, we have successfully assisted hundreds of companies to set-up in China and to build a successful business here.
During the past 20 years, we have been helping established international companies in China to develop their business.
Our client list includes multinational companies such as ABB, Coca-Cola, Ericsson, Microsoft, Procter & Gamble, Gillette, IKEA, Schering Plough, Philips, Hoechst, Volvo, Westinghouse, San Miguel and many others.

联系方式

  • 公司地址:地址:span北京