Marketing Platform Specialist (营销平台专员)
上海翼信企业管理咨询有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:机械/设备/重工
职位信息
- 发布日期:2021-06-04
- 工作地点:北京
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:1.5-2万/月
- 职位类别:市场/营销/拓展专员
职位描述
在中国开发和维护营销流程和营销平台,使客户体验和运营效率得到良好的提升
PRIMARY AREAS OF RESPONSIBILITY:
? Be the Marketing platform expert in China
? Work closely with the Marketing Operations team
? Product owner and demand owner for Chinese specific Marketing platforms
? Gather, detail and prioritize demands
? Long-term strategy and roadmap together with Business architect and IT
? Connection on strategic level between technology, global users and local users
? Ensure efficient processes
? Supplier contacts
? Work at the intersection of Sales, Marketing and Technology
? Ensure that requirements are coordinated with plans and projects to support Web and CRM,
Acts as owner (and/or coordinator) for platforms/applications supporting Marketing processes.
? Coordinates and secures platforms/systems/data-sources are aligned and supporting the business processes
? Ensures a global perspective and implementation in terms of functionality, architecture and solutions.
? Initiates development projects together with process owners or other stakeholders
? Ensures necessary activities are addressed from requirements to implementation (test, training, communication, etc)
? Coordinates marketing requirements consolidation on other systems outside marketing (e g CRM, EBP)
? Handles contacts with external suppliers of marketing platforms
? Responsible for roadmap for marketing platforms (part of), including identifying and setting roles/responsibilities
Acts as speaking partner for process owners and functional managers to
? Identify, define and drive the need for new tools/data and ways of working within marketing
? Develop and improve existing services/functionality/processes
? Secure high quality, efficiency and global view
? Benchmarking and trend scanning
? Inspire, trigger and continuously develops the marketing efficiency.
Projects
? Acts as a project leader for restudies, minor development- and implementation projects identified on roadmaps and strategic initiatives.
? Participates as Marketing rep in projects managed by other functions.
General
? Drive, communicate and create awareness in the organization about digital first and the user experience online in our digital offer.
Processes
? Identifies, maps and documents processes with our Marketing. Includes in some cases process ownership.
REQUIRED QUALIFICATIONS
? Holistic view, still with high focus on deliveries
? Overall understanding of our marketing (and sales) processes
? Marketing basic understanding and knowledge
? Interested in IT and IT trends
? Fluent in English, both verbal and written
? Communicative, networking
? 3-5 years experience in working with digital marketing and/or IT
? University degree or equivalent experience
职能类别:市场/营销/拓展专员
公司介绍
During the past 20 years, we have been helping established international companies in China to develop their business.
Our client list includes multinational companies such as ABB, Coca-Cola, Ericsson, Microsoft, Procter & Gamble, Gillette, IKEA, Schering Plough, Philips, Hoechst, Volvo, Westinghouse, San Miguel and many others.
联系方式
- 公司地址:地址:span北京