南京招聘

DWA is looking for Paid Search Manager who is comfortable under pressure in fast-paced working conditions and thrives in an environment where performance is paramount. The ideal candidate will bring to the table a high level of campaign creation and management experience, as well as team building and training.

You will manage and optimize paid media campaigns, including SEM/PPC, display/News Feed with the goals to increase conversions, optimize for target CPA goals, and efficiently increase leads for our key clients. You will also have opportunities to provide strategic insight on campaigns, as well as improve internal processes and structure.

Key Areas of Responsibility:

·       Develop and manage key client relationships, which requires calls and meetings

·       Responsible for effectively managing various client accounts and budgeting requirements

·       Responsible for the planning and strategic development of campaigns and account structure

·       Capable of delegating and leading a team of Paid Search Executives, who act as a support team for Paid Search Managers

·       Provide monthly/quarterly reports on assigned clients to account teams/clients communicating overall progress, initiatives, and other high-level topic matters that management and team members should be aware of

·       Report and communicate results/ideas with clients and also share with the paid search team, promoting team growth

·       Develop strategies, oversee and execute initiatives to increase paid media traffic

·       Ownership of structure, tactical direction, optimization, budget pacing, and efficient lead production

·       Research and communicate competitive landscape of specific products in the paid media market using 3rd party tools such as DoubleClick Search, Marin, Adobe Advertising Cloud Search

·       Run A/B test experiments on landing pages and text ads to produce the best conversion rates for clients

·       Stay up-to-date with new search trends and test flagship and/or beta products for strategic accounts

Qualifications and Experience

·       3+ years of paid media experience, including search marketing (SEM REQUIRED; Programmatic Buying and Social are pluses)

·       Certification of Baidu Certificated Marketing Consultant is the must, certification of Baidu Certificated Senior Marketing Consultant is a plus

·       Google Analytics, Google AdWords are not required but must obtain while employed with DWA, of the corresponding training will be provided to employees

·       Bachelor's Degree or above in Science or Engineering 

·       Good English writing and verbal communication skills is a must

·       Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude

·       Familiar with enterprise management platforms for SEM, such as Google Analytics, Adobe Analytics, Google DoubleClick Tools

·       Advanced skills on Excel and PowerPoint

What We're Looking for in a Teammate

·       Inspirational and passionate

·       Has a multidisciplinary skillset

·       Is curious, iterative, and collaborative

·       Balances factual information with intuition and creativity

·       Cares about winning as one team

·       Is looking to do things that haven’t been done before

·       Can tell stories with data

·       Builds strong internal and external relationships

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。