Experiential Marketing 资深市场专员-北京
Raffles Medical 莱佛士医疗
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:医疗/护理/卫生
职位信息
- 发布日期:2021-01-01
- 工作地点:北京-朝阳区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:1-2万/月
- 职位类别:市场/营销/拓展专员
职位描述
Job Responsibilities:
- Develop creative seed ideas for experiences based on marketing strategy of strategic segments, messaging and program objectives
- Redefine what experiential marketing is and can be in our industry
- Develop and Oversee all event planning estimates for project scope, schedule, and resource requirements
- Connect and Drive Hospitals, Medical Groups, healthcare influencer groups collaborations and strategic vertical partner collaboration activities
- Collaborate with creative, content and technical teams to deliver the highest quality experiences
- Lead integration amongst the various marketing, advertising and PR partners to ensure strategic, as well as consistent brand identification
- Ensuring programs and strategic events are properly budgeted, estimated, and scheduled
- Write conceptual content, drive presentation development and present to C level executives
- Communicate with teams on scheduling of projects
- Be a student of consumers leading to experience journey insights (Of trends, competitors and culture). Listen, learn and mine insights that direct the brand into amazing places and influencer groups.
- Function as a thought leader with significant knowledge of all aspects on experiential marketing including cutting edge techniques to engage and excite the consumer
- Evaluate competitive landscape of company's competitors to monitor strengths, weaknesses, and opportunities
- Detailed budget analysis and ROI modelling; deep diving into consumer behaviour and brand awareness.
Job Requirements:
- 7+ years’ experience of proven, hands-on event planning and logistics management
- Bachelor's degree in related field, English and Chinese language ability
- Experience working on high-profile, visibility events/collaborations with partners
- Ability to work and thrive in a fast paced, dynamic environment, under tight deadlines
- A love for culture, learning new ways of doing things and being a brand custodian
- Ability to travel and work flexible hours as needed
- Deep and recent knowledge of the growing technology landscape
- Experience delivering strong and convincing opinions and recommendations to senior- level executives
- Eye for detail, strong analytical, planning and organization skills
- Strong verbal and written communication skills with the ability to author and design presentations
- Leadership experience managing direct reports, while also having the ability to roll up your sleeves and work in the trenches
- Independent, Self-starter with excellent prioritization skills and the ability to work in a fast--paced, results focused environment.
职能类别:市场/营销/拓展专员
公司介绍
莱佛士医疗集团自1976年在新加坡成立,从两家新加坡诊所起步,逐渐发展成一个医疗集团,现在足迹遍布亚洲各地。
It operates a network of more than 100 medical centres, a tertiary care private hospital, dental and Chinese medicine services, insurance services, an educational healthcare institute and a consumer healthcare division.
莱佛士医疗集团的网络包含超过100家医疗中心,一家三级私立医院,多家专门牙科和中医诊所,还有医疗保险部门,医学教学学院和消费保健品部门。
In China, we are serving you with seven clinics in Beijing, Shanghai, Chongqing, Tianjin,Nanjing, Dalian and Shenzhen.
在中国,我们有七家国际门诊及两家国际医院,分别遍布于北京,上海,重庆,天津,南京,大连及深圳。
Our clinics are managed by a highly trained and specialized team of professionals to ensure that you receive quality, comprehensive, healthcare.
我们的诊所是由国际医生组成的专业团队,每一位医生都拥有个人“精”与“专”的领域,以确保您获得更优质、全面的国际医疗服务。
At Raffles Medical, your health and safety are our highest priorities.
在莱佛士医疗,我们把您的健康和安全放在首位。
联系方式
- 公司地址:地址:span重庆市渝北区华山中路2号