南京招聘

ARKET is a brand within the H&M group with collections for ***, women, children and the home, as well as a New Nordic vegetarian café. ARKET entered China market in 2020 and has since grown rapidly. The CRM function is newly established and responsible to strengthen customer relationships and increase relevance through the customer journey with strategic CRM efforts.

This role of Assistant CRM manager/Senior CRM specialist plays an important role in implementing and managing the CRM platform, programs and communication to drive customer acquisition, retention and enhancing customer experience and engagement in China.

The main responsibilities include, but are not limited to:

Omni CRM strategy and management:

• Develop, implement and continuously refine omni CRM strategy and CRM program in line with business target and brand strategy, e.g. 0-1 CRM program system design, customer segmentation strategy etc.
• Daily CRM operation across all the channels to enhance customer engagement throughout the customer lifecycle and maximize member lifetime value, e.g. new member acquisition, conversion and retention.
• Working closely with internal and external partners in developing and executing suitable CRM campaigns to support the business growth
• Take the initiatives in collecting preferred practices and new opportunities across industries to continuously optimize our CRM

Data analytics & reporting:

· Develop clear CRM KPIs and measure of success to track CRM program results/targets

· Provide post-campaign reports and all CRM related activities analytics to drive acquisition, retention, reactivation and refine the CRM program continuously

· Database management and data mining to find in-depth customer insights and business-oriented analysis to drive business growth

Partnership:

· Develop and source the crossover partnership opportunities with third parties to enhance the brand awareness and the expansion of customer database

Qualifications:

• 5+ years of experience in CRM or related field, experience in fashion, beauty, retail and internet preferred
• Better have Omni projects experience of delivering digital solutions in CRM
• Solid analytical skills and data-driven thinking, proven ability to find answers to business questions via hands-on exploration of data
• An entrepreneurial spirit, proactive and self-motivated
• Solid communication skills and good team worker who believes in collaboration and enjoys discussion
• Good command of written and spoken English and Mandarin

H&M（Hennes & Mauritz AB）发展历程始于1947年Erling Persson先生在瑞典开设的***家女装店。在70多年的品牌发展过程中，H&M始终秉承“以优惠的价格提供时尚和品质”的商业理念，将流行于时尚前沿的潮流趋势带到全球61个市场4,000多家门店中。如今，H&M已发展成为一家全球化的公司，拥有148，000多名员工，服务于数百万顾客。自2007年进入中国以来，H&M 已经在大陆拥有300多家门店。

作为全球***时尚零售公司之一，H&M不仅拥有女装、男装、青少年装、童装、化妆品、配饰、鞋履、家居等诸多精选系列，还是开创服装零售行业与多位设计师跨界合作先河的时装公司。更多详情，请关注“HM集体招聘公众号”


We are a value-driven, customer-focused, creative and responsible fashion company. We offer you fashion, fun and action!

ABOUT H&M

H&M (Hennes&Mauritz AB) is a leading global fashion company which established in Sweden in 1947. In the course of nearly 70 years' development, H&M has been sticking to its business concept of Fashion and Quality at the Best Price, and has brought fashion into 4,000 stores in 61 markets with more than 148,000 employees. Since its entry into the China market in 2007, H&M has established more than 300 stores in 69 cities.
H&M offers a wide and varied range of inspiring fashion that gives customers the chance to mix and match and express personal style. As a global company, we believe it’s important not just to have great business success – but to take full responsibility for our production, our employees and the world around us.
You can get more information via “HM集体招聘公众号”