法资奢侈品集团-媒介策划经理(6个月)
万宝盛华企业管理咨询(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:中介服务
职位信息
- 发布日期:2020-11-28
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:1.5-3万/月
- 职位类别:媒介经理
职位描述
注:此岗位为6个月顶孕岗,签订6个月外包合同,介意者勿投
上班时间:9:00-18:00(弹性)周末双休
硬性要求:5年以上甲方/乙方 to C端 线上媒介经验,英语听说读写熟练
Scope of work
? Support the Central Research team in delivering regular competitive media expenditure and PR monitoring reports at regional level
? Deliver regular listening and analytics report, and accompany the Maisons in China in ad hoc analysis to answer their evolving digital and social communication needs
? Support the Central Research team to better answer the needs of the Maisons in the region
Main missions
Competitive Paid Media activity
? Accompany the central research team in regular reporting production, liaison with local agencies for data clarification and make relevant adjustments if needed to help maisons better understand the competitive paid activity in the region;
? Work with China local media agency to extend the approaches in online competitive spend reporting.
PR Monitoring
? Work with PR monitoring partner to ensure smooth delivery of monthly/quarterly reports.
? Support local maisons in relevant PR coverage analyses, e.g. channels/competitors/digital platforms, etc.
? Work with the Maisons locally to make sure that the appropriate queries are constantly updated in the monitoring to make sure we deliver relevant reports to local and HQ teams.
Social Listening
? Work with local partner for regular report delivery.
? Accompany local maisons in addressing their ad hoc analysis needs, e.g. crisis alerts/campaign performance/KOL & Celebrities/category trends, etc.
? Work with central team and partner to optimize the Group social listening platform to best capture competitor and maison activities and emerging digital/social channels (e.g. Red/Douyin/Bilibili, etc).
Media efficiency
? Liaison with the research central team to provide the expert support to local maisons in running best in class media efficiency research projects, the assistant research manager/SRE will implement the studies locally and adapt to local needs/specificities with the support for central team if necessary.
?Relationship with the brands
? Meet with Maisons regularly to understand their needs and together with central research team to provide the necessary research and analytics support.
? Organize, prepare and present together with the local partners the bi-annual PR meetings delivered to the Maisons.
Experience and Technical Skills Required
? Minimum 5 years working experience in a research environment, either at agency or client level with a minimum of 2-3 years at agency level. Ad Hoc research experience is necessary. Media research experience is suitable
? Experience of the luxury industry preferable (or at a minimum a clear demonstration of affinity with the sector)
公司介绍
联系方式
- Email:manpowerrecruiting@163.com
- 公司地址:华苑产业园海泰大道