南京 [切换城市] 南京招聘南京公关/媒介招聘南京媒介经理招聘

法资奢侈品集团-媒介策划经理(6个月)

万宝盛华企业管理咨询(上海)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:中介服务

职位信息

  • 发布日期:2020-11-28
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:1.5-3万/月
  • 职位类别:媒介经理

职位描述

注:此岗位为6个月顶孕岗,签订6个月外包合同,介意者勿投

上班时间:9:00-18:00(弹性)周末双休


硬性要求:5年以上甲方/乙方 to C端 线上媒介经验,英语听说读写熟练


Scope of work

? Support the Central Research team in delivering regular competitive media expenditure and PR monitoring reports at regional level

? Deliver regular listening and analytics report, and accompany the Maisons in China in ad hoc analysis to answer their evolving digital and social communication needs

? Support the Central Research team to better answer the needs of the Maisons in the region


Main missions


Competitive Paid Media activity

? Accompany the central research team in regular reporting production, liaison with local agencies for data clarification and make relevant adjustments if needed to help maisons better understand the competitive paid activity in the region;

? Work with China local media agency to extend the approaches in online competitive spend reporting.


PR Monitoring

? Work with PR monitoring partner to ensure smooth delivery of monthly/quarterly reports.

? Support local maisons in relevant PR coverage analyses, e.g. channels/competitors/digital platforms, etc.

? Work with the Maisons locally to make sure that the appropriate queries are constantly updated in the monitoring to make sure we deliver relevant reports to local and HQ teams.


Social Listening

? Work with local partner for regular report delivery.

? Accompany local maisons in addressing their ad hoc analysis needs, e.g. crisis alerts/campaign performance/KOL & Celebrities/category trends, etc.

? Work with central team and partner to optimize the Group social listening platform to best capture competitor and maison activities and emerging digital/social channels (e.g. Red/Douyin/Bilibili, etc).


Media efficiency

? Liaison with the research central team to provide the expert support to local maisons in running best in class media efficiency research projects, the assistant research manager/SRE will implement the studies locally and adapt to local needs/specificities with the support for central team if necessary.


?Relationship with the brands

? Meet with Maisons regularly to understand their needs and together with central research team to provide the necessary research and analytics support.

? Organize, prepare and present together with the local partners the bi-annual PR meetings delivered to the Maisons.


Experience and Technical Skills Required

? Minimum 5 years working experience in a research environment, either at agency or client level with a minimum of 2-3 years at agency level. Ad Hoc research experience is necessary. Media research experience is suitable

? Experience of the luxury industry preferable (or at a minimum a clear demonstration of affinity with the sector)

职能类别:媒介经理

关键字:新媒体运营digital

公司介绍

万宝盛华大中华有限公司,1997年服务启航于香港和台湾。迄今服务覆盖上海、北京、广州、深圳等逾20座直营城市。我们的大股东万宝盛华全球(ManpowerGroup Inc. NYSE:***)是全球人力资源解决方案领导者,拥有70年服务经验。凭借万宝盛华全球的声誉及行业经验,万宝盛华大中华深耕本土20余年。2015年,万宝盛华大中华战略联盟中信产业基金,总部落地上海,服务网络覆盖两岸三地130余城市逾两万家企业。我们始终致力于释放人才的发展潜能,凭借灵活用工、人才寻猎、招聘流程外包、人才管理及培训发展等人力资源综合解决方案,广受业界赞誉,屡次荣膺“亚太人力资源领军企业”。

联系方式

  • Email:manpowerrecruiting@163.com
  • 公司地址:华苑产业园海泰大道