南京招聘

Overall Purpose of The Job:

Experiential Marketing will be an integral part of the marketing team specializing in experiential marketing initiatives, including events, consumer engagements, strategic partner collaboration with marketing activities and other marketing extensions such as development of engagement social groups. The experiential marketing will be responsible to map the journey of brand experience and build influencer relationships. Role will uphold our brand positioning, landscape/unique seasonality and hospital locations to create the brand experiences and programs (including partnerships) that will appeal to the expectations of our healthcare target audiences. Part of the role will also drive insights from researches and development for pipeline projects to ensure experience journey driving top-of-mind for industry.

This position will deliver creative solutions that foster lasting relationships with our consumers, customers and followers. This role will be external focus but collaborate with both internal and external stakeholders and will help to identify unique opportunities to deliver against business objectives while carefully tracking budgets and results.

Job Responsibilities:

- Develop creative seed ideas for experiences based on marketing strategy of strategic segments, messaging and program objectives

- Redefine what experiential marketing is and can be in our industry

- Develop and Oversee all event planning estimates for project scope, schedule, and resource requirements

- Connect and Drive Hospitals, Medical Groups, healthcare influencer groups collaborations and strategic vertical partner collaboration activities

- Collaborate with creative, content and technical teams to deliver the highest quality experiences

- Lead integration amongst the various marketing, advertising and PR partners to ensure strategic, as well as consistent brand identification

- Ensuring programs and strategic events are properly budgeted, estimated, and scheduled

- Write conceptual content, drive presentation development and present to C level executives

- Communicate with teams on scheduling of projects

- Be a student of consumers leading to experience journey insights (Of trends, competitors and culture). Listen, learn and mine insights that direct the brand into amazing places and influencer groups.

- Function as a thought leader with significant knowledge of all aspects on experiential marketing including cutting edge techniques to engage and excite the consumer

- Evaluate competitive landscape of company's competitors to monitor strengths, weaknesses, and opportunities

- Detailed budget analysis and ROI modelling; deep diving into consumer behaviour and brand awareness.

Job Requirements:

- 7+ years’ experience of proven, hands-on event planning and logistics management

- Bachelor's degree in related field

- Proficient English and Chinese language ability. German speaking is a plus

- Experience working on high-profile, visibility events/collaborations with partners

- Ability to work and thrive in a fast paced, dynamic environment, under tight deadlines

- A love for culture, learning new ways of doing things and being a brand custodian

- Ability to travel and work flexible hours as needed

- Deep and recent knowledge of the growing technology landscape

- Experience delivering strong and convincing opinions and recommendations to senior- level executives

- Eye for detail, strong analytical, planning and organization skills

- Strong verbal and written communication skills with the ability to author and design presentations

- Leadership experience managing direct reports, while also having the ability to roll up your sleeves and work in the trenches

- Independent, Self-starter with excellent prioritization skills and the ability to work in a fast--paced, results focused environment.

Raffles Medical Group has evolved since its founding in 1976 from a two clinic practice in Singapore to an integrated healthcare provider with a wide presence in Asia.
莱佛士医疗集团自1976年在新加坡成立，从两家新加坡诊所起步，逐渐发展成一个医疗集团，现在足迹遍布亚洲各地。

It operates a network of more than 100 medical centres, a tertiary care private hospital, dental and Chinese medicine services, insurance services, an educational healthcare institute and a consumer healthcare division.
莱佛士医疗集团的网络包含超过100家医疗中心，一家三级私立医院，多家专门牙科和中医诊所，还有医疗保险部门，医学教学学院和消费保健品部门。

In China, we are serving you with seven clinics in Beijing, Shanghai, Chongqing, Tianjin，Nanjing, Dalian and Shenzhen.
在中国，我们有七家国际门诊及两家国际医院，分别遍布于北京，上海，重庆，天津，南京，大连及深圳。

Our clinics are managed by a highly trained and specialized team of professionals to ensure that you receive quality, comprehensive, healthcare.
我们的诊所是由国际医生组成的专业团队，每一位医生都拥有个人“精”与“专”的领域，以确保您获得更优质、全面的国际医疗服务。

At Raffles Medical, your health and safety are our highest priorities.
在莱佛士医疗，我们把您的健康和安全放在首位。