南京 [切换城市] 南京招聘

Analytics Manager

GroupM群邑(上海)广告有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(非欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2020-11-18
  • 工作地点:上海-静安区
  • 招聘人数:若干人
  • 工作经验:2年经验
  • 学历要求:本科
  • 职位月薪:1-1.5万/月
  • 职位类别:数据分析师  数据分析经理/主管

职位描述

Introduction

At Wavemaker, we are focused on growth. We know that growing our client’s business, as well as attracting new business, is what unlocks our ability to develop and reward our people and allows us to invest in new ways to help our clients succeed. Our technologically driven product and solution offering are critical to unlocking that growth.

Your role will be critical as a passionate advocate of the role of analytics in driving media & audience planning, prompting global tool usage and optimizing performance, bringing your experience and new perspectives to make the future of data and analytics in China. Bringing this WAVEMAKER promise to life, you will also support client teams to grow their business proactively through continuing analytics solution and product development.

What we’re looking for

We are looking for a passionate, self-motivated analytics specialist with business acumen to support the team in the area of digital data and analytics operations. You will be working across our exciting range of clients and cooperating with a team of passionate, experienced and professional specialists.

You will have proven experience of a media planning or digital analytics expert, with a great understanding and experience of media landscape in China, measurement and performance optimization. Having experience of digital/EC planning, a great storyteller or a trustworthy adviser for both internal and external will be a great plus.

The candidate should be an excellent team player with strong media knowledge, considerable creative flare, boundless energy and strong interpersonal skills who can collaborate effectively with local, and global teams in order to deliver successful localized products and trainings.

About the role

We are seeking an Analytics Manager for our China Product Team.

There are two key elements to this role:

  1. Work closely with internal planning teams to deliver best-in-class analytics & product solution to our clients.
  2. Work within WM China product team to brainstorm, develop and deploy bespoke solutions including both local and global tools & products to satisfy client’s needs and drive positive provocation.

You will be responsible for:

  • Deploy and maintain WM Command Center to one of our key clients.
  • Analyze campaign performance and present optimization recommendation directly to the client and account teams to adjust future planning & investment strategy.
  • Consulting of clients in the area of digital analytics, measurement & optimization.
  • Summarize your experience in terms of data analytics, measurement & optimization and share with wider audience in Wavemaker.
  • Become a business collaborator and consultant to tackle problems with business constraints in mind.
  • Become an expert of WM tools and work closely with global product team to identify and deploy potential tool localization opportunity for China market.
  • Work closely with team member to polish and upgrade current products to make it more business driven and satisfy clients’ needs.

Management & Reporting:

  • You will directly report into the Analytics Director, China.

Key skills and capabilities

The ideal candidate will be a business acumen with 3 - 5 years’ experience in media planning or digital analytics in China, with experience of digital/EC planning, a great storyteller or a trustworthy adviser will be a great plus.

· Positive attitude, professional and self-starter.

  • Proven experience in media planning or digital analytics who have a solid understanding of China media landscape and planning process
  • A great storyteller – be able to summarize and articulate your point of view
  • Strong attention to detail and has good Excel skills
  • Experience in any visualization tool (PowerBI, Tableau, etc.) will be a huge plus
  • Good understanding of EC/Audience planning, or performance optimization will be a huge plus
  • Great ppt and presentation skills in Mandarin Chinese and English.
  • Display exceptional communication skills, feel comfortable to present; maintain positive attitude and act consistently as a team player.
  • Demonstrate exceptional critical thinking and effective problem-solving skills.
  • Willingness to step in, take responsibilities and work with multiple stakeholders.
  • Ability to meet tight deadlines and multi-task.

Development and Opportunities

This is an excellent opportunity to drive the Wavemaker proposition in China, building a strong, sustainable top 5 media agency. With success, you have the opportunity to build out your own team and to influence the direction of the future. WPP, GroupM and Wavemaker’s extraordinary coaching and training opportunities will be available to support personal development.

Why Wavemaker?

Wavemaker is the world’s second biggest media agency and the newest. Our 8,500 highly talented and motivated people collaborate across the globe in 90 countries working with world class clients. Wavemaker is passionate about investing in our people to help them develop and thrive. Our culture is one where talent is valued, ideas flourish, and innovation is happening exactly where media, content and technology meet.

We attract people and businesses that want to change the game. We believe that the most important career decision a person can make is the culture they choose to grow in. A culture that not only values great work, but also great people. Join us today!


公司介绍

关于群邑

群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn

联系方式

  • Email:katewan.wang@groupm.com
  • 公司地址:恒丰路399号达邦协作广场17-23层