南京招聘

Job Responsibilities

• Brand media strategy planning, development, content and media platform, the actual implementation;

• Propose, develop and define innovative initiatives and online marketing strategies that formulate the digital experience for customers as part of key touchpoint

• Coordinate and implement local strategy on social networks in China according to local social landscape to increase fan base and engagement on the brand in line with objectives

• E-commerce marketing that includes in-site campaign & advertising & off-site traffic generation

• Generate and constantly verify that contents and materials on the website Brand Digital platform are perfectly conceived and localized for China.

• Coordinate localization of all the contents and translation for local websites in terms of accuracy and coherence

• Propose new features and development on digital tools;

• Coordinate the start-up of e-commerce project in China (when the project will be implemented)

• Manage all growth hacking and digital experiments to formulate and test growth and user acquisition hypotheses；

• Explore new revenue and user growth opportunities with idea generation, analysis, experimentation and testing；

• Be part of the Global Marketing team that develops messaging and creative that resonates with target customer audience；

                      

Qualifications

- In depth experience and grasp of analytics tools

- Experience or strong desire to drive user and eCommerce growth in a consumer startup environment. Demonstrable success in previous projects a plus

- Fluent English a must

- Bachelor or above degree in Communications, Marketing, Advertising;

- Minimum 4 to 6 years related experience in an international environment

- Strong knowledge and experienced in working with China social media tools and platforms 

- Digital marketing experience in ideally the following industries consumer electronics, luxury, fashion, cosmetics, lifestyle

I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.
IT, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment.
Like those who shop at I.T, the team behind the company is energetic, open-minded and appreciates how fashion can form part of a modern lifestyle. Their dynamism and focus have propelled I.T into a major brand, in Hong Kong and in new markets beyond.
To cope with the business expansion of I.T, high calibre candidates are invited to fill the following position:-