南京招聘

Reporting to a Partner, UNITE China – Center of Excellence in Data and Analytics, you are tasked with developing a suite of best-in-class tools and digital services that power the entire agency’s understanding of both our own and our client’s marketing performance, enabling a true agency of the future.

Your dream is to perfectly predict the exact business value of every touchpoint that exists in China, directly contributing to Unilever’s myriad of investment decisions. Making this dream a reality will require you to bring the power of data accumulation & impactful analytics to every facet of UNITE and Unilever’s marketing, creating a systemic approach to data that makes every single investment as effectively and efficiently planned. You are constantly striving to leverage the latest martech solutions and, streaming analytics and in the service of understanding the clients business. In short, you make our approach to data and digital operations better, faster and stronger.

You will work in partnership with the Data & Tech Team and the rest of UNITE China, developing digital operations and enabling everyone to follow best practices when it comes to data accumulation, ingestion, compliance, harmonization, reporting and processes. Your passion to share your expertise with the wider organization should be strong. You build capabilities that will surprise and delight today but become mainstream tomorrow. You do this built on three key pillars – a passion for your craft, your desire to impart your craft expertise and train and develop others, and your ability to scale this across the teams.

Critically, you’ll combine this industry leading knowledge of data and analytics with a deep understanding of the client’s business, including but not limited to all aspects of marketing. All insights generated MUST be actionable in the service of growing Unilever’s business. You will also understand closely the products and services offered by WPP (parent company of UNITE China) and identify how they could be leveraged to further accelerate the client’s business. This is all combined with a maximisation of all the knowledge, research and investment that already sits with Unilever.

1. China is the fastest growing market in the world. For our client it is a globally critical-to-win market. The eyes of the business and marketing world, at GroupM and WPP are upon this account and its performance. A brilliant solution delivered here is celebrated not just in China, but globally.
2. UNITE China is bespoke solution developed for Unilever China, one of the industry’s elite marketing organizations. UNITE China has been designed to deliver a true agency of the future, leveraging the best that WPP has to offer across all specialist functions. You simply won’t find a greater toolbox with which to develop your capabilities anywhere else in the world.
3. The remit encompasses literally every aspect of the consumer journey, providing a complete opportunity to design and deliver brilliance across every touchpoint that exists in China, with a client that is fully leaned into driving the industry forward.
4. You are a subject matter expert when it comes to several aspects of data, consumers, platforms and the client’s categories in China, able to articulate clearly actionable data and analytics insights to both UNITE and Unilever stakeholders.
5. Lead data mining, accumulation, analysis, and visualization projects, integrating various sources of information to help generate quick and actionable insights that are accessible across UNITE China.
6. Be a champion on digital operations (such as ad tracking) and continuous optimization of how the organization works with data, ensuring that UNITE China is advancing its workflow efficiency.
7. Develop a deep understanding of what UNITE China and WPP can offer our clients and the full extent of our capabilities, tools and frameworks across the communication development process.
8. You are passionate about deconstructing your area of expertise for others and constantly look to provide toolkits and enablers to help others develop the same level of passion and skill.
9. You are a trainer and a coach consistently imparting your skills to others.
10. You must exhibit technical competence in areas of data management, digital operations, analytics, visualization, etc. with demonstrated experience in building tools and products that helped transform how an organization works with various types of data.
11. Have the ability to demonstrate a depth of understanding of the challenges in the industry and the organization with regards to digital operations, data and technology, connecting your knowledge with the the client’s business and brand challenges.
12. You must have an in-depth understanding of traditional and digital communication channels and how they interrelate as well as understanding of the brand and demand tensions on Unilever’s business
13. You must be a team player with an ability to effectively work with multiple stakeholders at the client’s end (marketing, media, consumer insight, digital and data operations etc…), across advertising and marketing agencies, within and outside UNITE China and WPP.
14. You are a subject matter expert and a high learning agility with the ability to understand how your craft is evolving ensuring that you have an eye not just to the present but to the future.
15. You must have excellent written and verbal communication skills with evolved present-to-persuade and facilitation skills.
16. Collaboration, preseverence, enthusiasm and accountability are critical for this role.

THREE BEST THINGS ABOUT THE ROLE: RESPONSIBILITIES OF THE ROLE CRITICAL COMPETENCIES YOU NEED TO DEMONSTRATE

In 3 months: 

·         Work closely with Partner and the team to understand the key segments of digital and data operations, including, but not limited to ad tracking

·         Understand UNITE China’s scope of work and working processes and establish cross-team collaboration

In 6 months:

·         Conduct digital operations independently 

·         Proven yourself as a reliable point of contact for the client’s media team.

·         Successfully build a cross-team relationship within UNITE China to improve working efficiency and effectiveness

·         Deliver a digital operations analysis that lead to improved media and cost efficiencies

·         Being able to successfully coach junior colleagues and help them establish a path for their own professional development

In 12 months:

·         Build good relationship with media vendors and in line with GroupM and UNITE China’s business and trading policies

·         Successfully manage the digital operations team

·         Creation and implementation of improved digital and analytics operations

·         Become the key client contact and source of knowledge for digital operations

·         Acquire comperehensive knowledge of the current marketplace conditions

·         Respond to all client’s requests quickly, accurately and up to the highest standard

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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