Digital Data Analyst/数据分析师_Bosch Powertools_数字化 (职位编号:REF86050E)
博世(中国)投资有限公司
- 公司规模:10000人以上
- 公司行业:汽车
职位信息
- 发布日期:2021-01-12
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位类别:其他
职位描述
The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,000 associates worldwide (as of December 31, 2017). The company generated sales of 78.1 billion euros in 2017. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”
Job Description
Job Description
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Data Enhancement (30%):
?Data Strategy: Take initiatives to build BECO data strategy roadmap for database setup with strong knowhow on different level of data set needed and data driven marketing mindset.
?Database setup: support data collection and enrichment through survey and co-work with marketing team to run user campaign, ensuring data sanity and data complete availability, in meanwhile improve data quality and accuracy. Engage with internal stakeholder and central CRM/MKU for data consistency and aligned EM approach.
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Data Analytics & Modeling (50%):
?1st level basic analytics: enable to basic data processing from raw data including cleaning, extraction, validation, basic coding, crosstab, conjoint, regression, correlation, simulation, modelling infrastructure.
?2nd level advance analytics: user segmentation, tracking, tagging, scoring, selection and classification based on activeness status for targeted marketing and support marketing automation from central. Support BCA to implement data analytics into daily operation.
?3rd level business driven: provide in time and high quality analytics support based on business requirement and user activities for BECO marketing and country BCA. Evaluate and test business opportunities for future developments.
?4th level KPI monitor: track and monitor system effectiveness, sales traceability and campaign ROI for improvement.
?5th level tool set: Introduce and utilize analytics tool to improve the data analytics efficiency and effectiveness about all BECO functionalities and digital product
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Data Partnership (20%):
?Data automation: Co-work with BE stakeholder eg. PUT and CSO for user data visibility enablement including Power BI dashboard and data mart to expand BECO user data value.
User survey: Take initiatives to setup and run user survey for BE stakeholder, from user selection, tagging
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Qualifications
Qualifications
?Fundamental statistics knowhow & analytics skill
?4 year plus experience in data management field
?Web/data analytics experience using Google & Adobe analytics, SQL, Big Query
?SQL, SAP BW experience, Google Big Query; statistical software - R/SPSS and Python experience is a big plus
?Experience with data visualization tools (Data Studio, Power BI) and building reporting frameworks and dashboards
?Project management skill with multitask, self-starter, fast learner, and strong logical thinking for dataset
?Nice to have: CRM data experience, UI & UX graphic design, User insights deep dive, Story telling
职能类别:其他
公司介绍
联系方式
- 公司地址:上海市福泉北路333号 (邮编:200120)