南京招聘

Purpose & Impact on Organization:
Digital Brand Activation delivers a premium digital experience centered around our consumers. The aspiration is to define and build a consistent digital strategy, direction and capabilities, leading all one seamless experience across all digital touch points.
This role is key to the successful adoption, development and implementation of Global digital strategies and seasonal plans.
The role best suits a candidate who can create strategic digital ideas and has the category and consumer understanding to create highly structured digital plans.

The Senior Manager, Digital Content is serving the needs of adidas Ecommerce platforms for all related digital content, looking at the full holistic journey on Ecommerce platforms and optimizing through brand content creative/storytelling, brand experience, consumer behavior and media usage.
He/She provides digital content expertise and cost efficiencies by managing production of local digital content driven towards adidas Ecommerce platform or Ecommerce related communications enabling traffic and conversion.

Key Responsibilities:

? Leverage the Global Digital content strategy for Ecommerce to lead and develop coherent Global seasonal digital seasonal content plans across all digital touch points based on Consumer and Digital Brand Commerce objectives and insights.
? Create digital content brief for adidas Ecommerce campaigns based on gap between global handover and local content needs.
? Identify and develop opportunities for content to build affinity across our digital touch points.
? Manage local development & production of digital content through market Brand Design and/or Digital Creative agency to support the execution of the digital content seasonal plans.
? Partner with Brand Activations, Sports Marketing, Entertainment and Influencer Marketing teams to identify opportunities to leverage our assets throughout the digital seasonal content plans for adidas Ecommerce
? Create and implement content best practice and share best practices with all Global and in-market stakeholders.
? Partner with the Digital Planning team to optimize our Ecommerce experience.
? Deliver against Digital Content KPIS around driving traffic and conversion for Ecommerce and ensure Digital Content seasonal plans are optimized based on results and insights.
? Responsible for updating and testing online content according to the campaign plan.

Key Relationships:
? Markets: Brand Activation, Market CRM teams
? Ecommerce team
? Brand Business Units: Brand Marketing Communications and Sports Marketing Teams
? Digital Brand Commerce: Digital Experience Team, Digital Analytics and SEO / SEM, Digital Strategy and Delivery, Global Creative Services, Digital Account Management
? Brand Management: Newsrooms, Entertainment and Influencer Marketing, Sports Marketing
? Brand adidas: CTC (Concept to Consumer), Brand Design

职位要求：
任职要求：
Knowledge, Capabilities and Experience:
? At least 5-7 years digital marketing experience (agency or client)
? Demonstrable knowledge and experience of consumer content marketing
? Passionate about content marketing within the broader marketing mix
? Experience of working in an international team
? Results-driven and process focused with problem-solving and decision-making abilities
? Good analytical and project management skills
? Superb written and verbal communication skills, especially in English ?
? We’re looking for somebody who lives and breathes in the content space. Someone who understands the linkage between content and digital consumer engagement but more importantly has the creative spark to define relevant content to engage and inspire our consumers across our digital touch points.
? A media enthusiast passionate about consumers, well organized and detail orientated and open to new stimuli and ideas.

Minimum Qualifications:
? University degree in business, ideally with marketing and sales focus or equivalent professional experience
? 5-7 years of digital marketing experience (agency or client)

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.