南京招聘

Job Description

?Brand Website owner (40%) defining key objectives and key results across emerging markets:

?UX/UI improvements, continuous iteration (e.g. on-site search, buy now, dealer locator)

?Vision and requirements for next generation upgrade (e.g. functionality, localization)

?Best practice enablement and quality control for operations (oversight, training, etc.)

?SEO/SEA lead (30%) for emerging markets:

?Develop insights-driven strategy, based on regular search audits in key countries

?Advise on content SEO direction to content marketing stakeholders

?Steer SEA investment and drive performance marketing results globally

?Digital touchpoint steering (30%) – supporting Digital Team in refining what we do on digital, why we do it, where, and how we make it excel:

?Owns governance process “start control” on any platform initiatives proposed to be launched by region or country to ensure global approach and solutions are utilized

?Best practice & clear definition of target groups, personas, user stories for each touchpoint;

?Link between user needs, business objectives via UX/UI optimization as a mandatory part of user & customer facing touchpoint (e.g. NPS, SEQ, Time-On-Task, Monthly Active Users, Consumer Lifetime Value).

?Detailed understanding and proposal for consolidation of various shared services and functions across platforms (e.g. After Sales Service, CRM, on-site search, dealer locator)

?Ensures a data-driven approach to KPIs, including tracking, global dashboards,

?Consultation with platform owners to assess progress, reduce inefficiency/overlaps in objectives, increase transparency, and maintain momentum for digital in one direction

Qualifications

?Experienced deriving insights and actions from digital tracking metrics (Hotjar, Tealium, Google Analytics)

?Proven SEO/SEA experience from strategy to tactics and implementation

?Strategic and open mindset for defining and steering a global digital ecosystem

?Proven track record linking UX/UI optimization, user-centricity, and applying design thinking practices to concrete business objectives

?Fluent English as working language, written and spoken skills; additional languages are a plus.

博世在中国生产和销售汽车零配件和售后市场产品、工业传动和控制技术、包装技术、电动工具、博世家电、博世服务解决方案、安防和通讯系统以及热力技术。博世在1909年进入中国市场。2019年，博世在中国经营着59家公司，销售额达到1093亿人民币。截至2019年12月31日，公司在华员工人数约为55，200名，是博世除德国以外拥有员工人数最多的国家。中国也是博世全球第二大市场。