E-Commerce Executive (Digital Acquisition)
雀巢(中国)有限公司上海分公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2020-09-28
- 工作地点：上海
- 招聘人数：1人
- 工作经验：2年经验
- 学历要求：本科
- 职位月薪：1-1.5万/月
- 职位类别：市场/营销/拓展主管 市场分析/调研人员
职位描述
Job Responsibilities:
Drive day-to-day traffic and audience on Nespresso e-Boutique:
- Develop digital acquisition plan to increase traffic and audience on Nespresso China digital touch points incl. but not limited to Tmall and JD eBoutique to support sales objectives: - Develop performance based paid media plan taking into account global campaigns plan, local needs, competitive environment and budget ;
- Ensure the Ecom paid media traffic and sales targe completion by a strong and agile media matrix planning and continuous optimization;
- Analyze channel performance and online user behaviour and purchase data, and build plan for user acquisition and reactivation.
Drive day-to-day traffic and audience on Nespresso e-Boutique:
- Manage day-to-day online acquisition tactics focusing on Search and Display channel in Tmall and JD e-Boutique;
- Manage agencies to ensure poaid media plan implementation, ensure online materials (banners, videos, ad copy) are adapted in a cost effective and efficient way;
- Coordinate with marketing to align with brand values and copy style;
- Coordinate with eCommerce operation team to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate;
Monitor, optimize and report local digital marketing acquisition activities:
- Measure paid media performance by regularly track and optimize campaigns, based on results to reach performance objectives;
- Track timely on competitive performance tracking metrics - Produce regular reports to highlight performance on main metrics;
- Monitor innovative acquisition tactics developed by local competitors;
- Share best practises with International peers and HQ team;
Analyse & identify trends across the online customer journey, providing insight & recommendations to drive additional traffic & sales.
- Utilise multiple data tools of Tmall and JD and turn different data streams into a cohesive view of our customer to produce detailed digital business insights & analysis.
- Analyze user data across;
- Continuously track and optimise online acquisiton campaigns in partnership with the eCommerce and Marketing teams;
- Create and maintain associated user documentation;
Job Requirements:
- Education: Business/Statistics degree;
- Professional experience (2 years);
- Strong experience in Performance Marketing activities driving traffic and sales on Tmall and JD E-Btq
- Good eCRM expertise
- Solid Ecommerce performance marketing data analysis experience;
- Experience in managing external agencies;
- Paid Media budget management;
- Data-driven mindset and strong statistics skills ;
- Experience in brand management a plus;
- Stakeholder Management in a matrix organisation;
职能类别：市场/营销/拓展主管市场分析/调研人员
关键字：Digital
公司介绍
雀巢（中国）有限公司隶属于总部位于瑞士的全球***的食品饮料公司——雀巢全球集团。雀巢专业餐饮是雀巢集团全球管理业务单元之一，是雀巢集团在中国的一个主要增长驱动。我们专注于餐饮市场，运用专业知识，为客户提供品牌、创新及盈利的食品和饮料解决方案。我们的合作伙伴包括如中西餐厅、休闲餐饮及各国际连锁酒店等。
除长期合作伙伴太太乐及豪吉之外，雀巢于2011年与领先食品公司银鹭及徐福记签订合资协议。2012年底，雀巢完成对婴儿营养领先品牌惠氏营养品的全球收购，为雀巢大中华区营运添了1,500名员工及一家工厂。
雀巢在中国经营33个先进生产设施及雇用约50,000名员工（包括合资公司及惠氏营养品的员工）。雀巢（中国）有限公司通过覆盖整个大中华区的市场推广、销售及分销网络，确保为消费者提供营养美味的产品、随时随地、随意乐享。
雀巢始终坚信人的因素***。因此，我们提供的不仅仅是一份工作，也是一个长期的职业生涯发展，不仅仅是一份理想的职业，更是一个可预见的光明的未来。加入雀巢的每一位员工都在为建立和打造雀巢的未来——为我们的消费者、同事和自己创造更高品质的生活而努力着。
除长期合作伙伴太太乐及豪吉之外，雀巢于2011年与领先食品公司银鹭及徐福记签订合资协议。2012年底，雀巢完成对婴儿营养领先品牌惠氏营养品的全球收购，为雀巢大中华区营运添了1,500名员工及一家工厂。
雀巢在中国经营33个先进生产设施及雇用约50,000名员工（包括合资公司及惠氏营养品的员工）。雀巢（中国）有限公司通过覆盖整个大中华区的市场推广、销售及分销网络，确保为消费者提供营养美味的产品、随时随地、随意乐享。
雀巢始终坚信人的因素***。因此，我们提供的不仅仅是一份工作，也是一个长期的职业生涯发展，不仅仅是一份理想的职业，更是一个可预见的光明的未来。加入雀巢的每一位员工都在为建立和打造雀巢的未来——为我们的消费者、同事和自己创造更高品质的生活而努力着。
联系方式
- Email：doris.tao@nespresso.com
- 公司地址：杭州市