南京招聘

We are looking for a driven Senior Product Marketing Manager to highlight the best features of our products and to then build messaging and positioning for the product. The Senior Product Marketing Manager will be responsible for researching market trends, conducting new product market analysis, and working with various departments to drive go-to-market activities and successfully launch new products. You should also conduct competitive and market intelligence to keep abreast of competitive landscape, industry innovations and new marketing techniques.

RESPONSIBILITIES

? Develop and evolve market segmentation for each product offering.

? Develop positioning statements, product messaging and the associated proof points to differentiates new products/services from others by identify key product and feature values that appeal to customers.

? Communicate the value of new products/services to sales and marketing by producing various contents and materials such as case studies, videos, website copy, blog posts, product pitch deck, and product cheat sheets.

? Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders.

? Execute self-lead market and user research to gain insight into product pricing, untapped product opportunities, buyer personas, and current user satisfaction.

? Measure and optimize the buyer journey as it relates to product adoption and usage by analyzing lead-to-cash and other buyer/user processes.

? Be the product evangelist internally and externally by promoting the story of and explaining the customer-led benefits of our products.

? Own the go-to-market strategy by working with relevant business stakeholders to develop marketing campaigns, promotional activities, and sales techniques.

? Execute the go-to-market plan by collaborating with cross-functional teams to launch and promote our products.

? Assist sales on calls when appropriate to provide deeper dives into the product.

? Manage product marketing budget and approval processes.

? Coach and mentor product marketing team members.

REQUIREMENTS

? Bachelor’s Degree or above

? 5+ years of working experience as a Product Marketing Manager

? Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives

? Deep understanding of how a software (SaaS) product is sold and the channels they are sold into

? Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important

? Ability to use analytical tools to make informed, data-driven decisions

? Excellent written and verbal communication skills, including some copywriting skills

? Outstanding communication and presentation skills, with the ability to explain complex issues in a simple way

? Strategic leadership skills and is a creative thinker with a vision

? Excellent organizational and time management skills

? Sharp analytical and problem-solving skills, and attention to details

? Previous experience working for Online Travel Industry a plus, but not a must

? Excellent verbal and written English is a must.

德比软件是专业从事旅游网络营销系统的技术服务公司，超过200人的员工分布于上海、北京、达拉斯、纽约、伦敦、东京等地。是拥有全部产品自主知识产权并为全球酒店行业提供软件服务的公司，是目前全球提供酒店对接服务***，并且对接上线成功案例最多的公司。

德比软件的任务是提供不同旅游企业系统之间的数据对接和整合，最终“让旅游产品的交易变得很容易”。德比软件认为每一家旅游相关企业都会拥有自己的系统，随着互联网的发展，所有的系统都会连接在一起，共同借助全球旅游业及互联网的发展，最终形成公平、公正、高效、企业自主的新一代的全球旅游分销网络（GDN）。

目前，德比软件拥有超过全球80，000家酒店数据。每月处理近2,000,000间夜的订单。预计到今年年底每月订单量将达到3,000,000间夜。
合作的酒店及酒店供应商包括：国际和国内酒店集团、使用国际第三方CRS和PMS系统的酒店集团和近1000家中国单体酒店。
与全球各大洲的主流分销及直销渠道合作。

洲际IHG、希尔顿Hilton、凯悦Hyatt、喜达屋Starwood、万豪Marriott、***西方BestWestern、卡尔森Carlson、精选Choice、温德姆Wyndham、雅高Accor、香格里拉、费尔蒙等国际酒店集团；锦江、开元、维也纳、锦江之星、格林豪泰等国内酒店集团；同时也包括使用Sabre Hospitality（SynXis）、Trust、Generes等国际第三方CRS的国际酒店集团，使用Micros、NEC、绿云、捷信达、威达、金天鹅、华仪等PMS系统的酒店及酒店集团；使用德比软件DHotelier6.0系统解决方案的近1000多家单体酒店。

德比软件的渠道合作伙伴包括全球各大洲的主流分销及直销渠道，包括：***********、Expedia、Orbitz、Travelocity、GTA、Agoda、Wotif、TouricoHoliday、MakeMyTrip、H.I.S、Laterooms/Asiarooms等国外渠道，携程、艺龙、去哪儿、中航信等国内渠道，还有全球搜索引擎、社交平台和电商平台如Google、TripAdvisor、Kayak、到到、酷讯、阿里去啊、微信等。