PM品牌 产品开发副经理
资生堂(中国)投资有限公司
- 公司规模:5000-10000人
- 公司性质:外资(非欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2020-09-18
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:1-1.5万/月
- 职位类别:产品/品牌主管 产品/品牌专员
职位描述
一. Product strategy
1. Determining direction of product R&D based on brand strategic direction
2. Analysis and prediction of target customers and beauty trends
3. Establishing product planning according to brand positioning, including pricing, category and channel introduction.
4. Cost control
二. Product communication
1. Adoption of most advanced ingredients and application of patented technologies, combined with selling points of market publicity and communication
三. Product registration
1. Trademark management
2. Management of relevant pharmaceutical matters, laws, regulations and trademark rights protection
四. Competing brands and beauty market
1. Developing various market investigation plans, being fully aware of status quo of consumers and competitive brands
2. Digging into demand of target channels and predicting the trend of beauty makeup market
任职要求:
1. 3-5 years of working experience in product development of skincare cosmetics or FMCG brands, being familiar with product process, ingredients, packaging material and others. Experience in marketing is preferred.
2. Bachelor degree or above, major in product design or chemical raw material, fluent in English or Japanese for business communication.
3. Strong capability of product planning, execution and data analysis, having overall view of brand development and long-term strategic vision
4. Strong communication skill with different stakeholders
5. Good understanding of marketing and channel marketing
公司介绍
资生堂(中国)投资有限公司是日本资生堂在中国的“跨国公司地区总部”,现因业务扩展,诚聘所述职位,欢迎您的加入。
联系方式
- Email:schhrbj@sh.shiseido.cn
- 公司地址:上海市浦东新区世纪大道826号陆家嘴金融广场T3栋3-8楼 (邮编:200120)