南京招聘

Overview of job

As a digital content manager, your key role will be delivering real business value to our clients in various categories with world-leading content IP (Intelligence Property). It requires you to deeply understand the business of our clients and the value of IP and its ecosystem. In addition, you are expected to constantly explore new business opportunities either by finding new ways of monetizing emerging content resources.  

Reporting of the role

This role reports to the Managing Director, Content+

3 best things about the job:

1. The work. You are trusted to lead a project that can really help a client’s business problem, while winning a few regional or global awards along the way.

2.           The future. We are the best in this business in China. You have the opportunity to define the category with your ideas, because there is not so much “history” to refer to.

3.           The content. Your daily work will be closely tied to content, and only the best content. It’s your job to play the game, know the team behind the content, and explore the value of the IP and its ecosystem.

Measures of success –

In three months:

●     Get a full picture of the digital content industry and its ecosystem

●     Understand key content IP and key internal and external partners

●     Identify your target client and develop initial thoughts about how to bring business values to them

In six months:

●     Earn the trust of your target client by showing your understanding of their business

●     Work closely with content partner teams to create and pitch your idea which can truly deliver a business value to your client

●     Get involved in the execution of other clients’ content projects and master the balance between client and IP owner

In 12 months:

●     Fully lead a digital content project from initial concept, tactical plan, resource negotiation and project execution

●     Expertly balance different parties’ interests to achieve each party’s own business objectives

●     Explore new opportunities with new digital content resources and new client needs

Responsibilities of the role:

Master the new trend and competitive landscape of the digital content industry in China

Interpret the marketing values of digital content resources and IP

Negotiate the best resource deal for client

Conceptualize a big idea based on client brief and develop a full execution plan based on that idea. The plan needs to implement suitable content resources into your client’s business operation to achieve their business objective. 

Collaborate with different internal and external teams to execute the plan

Package and present your case well to apply for leading advertising awards

Constantly develop the scope and value of our digital content service by integrating emerging content resources or new technologies

What you will need:
A long-lasting passion for content

●     Great communication skills and empathy that help you balance different parties’ needs

●     Compelling storytelling skills that can be presented in a formal presentation or in daily conversation

●     Multi-task management

●     An open mind and curious heart to new technologies and youth culture

●     Sense of responsibility and strong attention to detail

A Personal expertise in the content area, which can make the team stronger

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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