南京招聘

YOUR RESPONSIBILITIES IN THIS ROLE

Integrated Marketing Planning

• Oversees the development and execution of the marketing calendar, including the selection of the event’s nature, timing and applicability to categories and channels
• Designs events and promotions across categories and channels, which works closely with the commercial team to strengthen the brand equity

Marketing Channel Management

• Understands the mix of marketing channels, optimises the efficiency of each channel
• Monitors the competition communication activities and anticipate their future moves

Promotion Management

• Interprets customer and shopper behaviour to define the promotions’ objectives, to select cross / up-selling techniques, involving suppliers when relevant, and focusing on the development of uniqueness and differentiating promotion experiences
• Oversees the promotion process, ensure the respect of promotion milestones, planning and budget, ensures the presence and performance of promoters, the product availability and the visual presentation of the offer to customers. 
• Manages relationships with PR agencies and vendors supporting the customer engagement programs – including media and social media agencies and interactive agencies
• Work with media and creative agencies for media planning and development of promotional materials including TVC, print advertisement and instore POSM for both national and store level activities

Event Management

• Oversees, updates and communicates the event calendar, builds momentum among team members and secures team members knowledge from leadership to store associates
• Leads the execution of the key events across categories and channels
• Coordinates and assists in the development of new events, focusing on the creation of an exciting, outstanding customer experience which will boost the customer’s sense of engagement with the brand

PROFESSIONAL QUALIFICATIONS

·         Bachelor degree in Marketing/ Business Administration or related disciplines

·         5 years of marketing experience with hands-on trade promotion and advertising experience

·         Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills

·         Creative, adaptable, high learning agility

·         Well-organized, enjoy working in fast paced organization

·         Good command of both written and spoken English and Chinese

·         Experienced in FMCG or retail industry is an absolute advantage

DFI零售集团为亚洲著名的零售集团。截至2021年6月30日止，集团与其联营及合营公司共经营超过一万间店铺并雇用员工约23万名员工。集团于2020年录得总营业额逾282亿美元。集团致力为亚洲消费者提供优质及超值的产品，透过强大的店铺网络，辅以高效率的供应链，为消费者提供多个著名品牌、卓越的购物体验与服务。集团(包括联营及合营公司)经营多个著名品牌，并归纳为五大类别，包括：食品、美健产品、家居用品、餐饮及其他零售业务。

万宁品牌起源于1972年，1976年DFI零售集团牛奶公司购入了51%万宁的股份，万宁成为了牛奶集团的一员，并专注于为顾客提供健与美的产品，致力于成为专业的健与美的零售企业，全面照顾社会大众的健与美的需要。经过数十载的发展，香港万宁凭借 着完善的店内服务和一应俱全的产品屡获殊荣。2004 年，万宁进入内地市场，在广州开设新店，此后在国内的开拓逐步扩展，为国内众多的消费者提供丰富的健与美的产品和服务。万宁商品涵盖五大品类：护肤、彩妆、健康、母婴和个人护理，部分门店更设有由药剂师、美容顾问及保健顾问提供的免费咨询服务。多年以来万宁以正品保证，贴心服务，健与美行业的专业知识，赢得顾客信赖。数字时代来临之际，万宁开启全渠道经营模式，除拓展线下门店还开设天猫，京东旗舰店和微信微商城，满足顾客多购物场景需求。随着消费者的消费能力提升、消费需求的升级，以及中国海关有利的跨境购政策推出，2015年万宁在天猫国际开设了万宁官方海外旗舰店， 开启了万宁香港跨境购的正规网上通路。2017年万宁打通了线上与线下万宁万友卡会员购物积分的通路，线上线下购物均可积分，并享受优惠。万宁致力于成为你信赖的品牌，承诺持续不断地为你提供全面健与美的个性化产品和体验。