南京招聘

Purpose & Overall Relevance for the Organization:

· Execute the acquisition and communication strategy for adidas China CRM consumer

· Support key projects for positive outcome of consumer acquisition & engagement

· Collaborate with agency to implement best practices in consumer acquisition and engagement across different channels viz. WeChat, SMS, EDM, APP’s, etc

· Execute the CRM communications calendar by capitalising on different brand stories, product stories, inflexion events; develop/adapt consumer communication toolkits

· Partner with Analytics lead to make A/B testing an integral part of all campaigns by focussing on efficiency of communications (both engagement and monetisation)

Key Responsibilities:

Planning

· Create annual CRM acquisition & communications calendar for relevant categories (Football, Basketball and Outdoor) and segments

· Work closely with Brand Communications, Key City Activations, Digital marketing and other stakeholders to ensure consumer campaigns are aligned and seamlessly timed with brand campaigns

· Conceptualise and execute a consumer journey calendar overlaying the annual communication calendar

· Partner with agencies to adapt/create content for acquisition and engagement

· Outline A/B tests/experiments with Analytics lead to incorporate, test and iterate on succeeding campaigns

· Manage budget for responsible categories with a clear rationale of allocation to various campaigns

Management

· Ensure communications calendar for responsible categories adheres to the timeline, ensuring content is consumer segment and consumer lifecycle stage sensitive

· Manage all projects related to responsible categories as and when needed

· Implement A/B tests in campaigns for continuous improvement in reach and response rate

· Manage campaigns for unplanned product/brand stories

· Execute special consumer centric campaigns above planned brand campaigns

· Outline clear and trackable KPI’s for each campaign

Financial

· Track and adhere to budget for relevant categories

· Support business cases with clear rationale as and when needed

Systems and Processes

· Understanding of CRM, adidas products and storytelling

· Awareness/Curiosity of best practice tools in the industry to make consumer acquisitions and engagement more efficient

People Management

· Support team with all CRM/Digital projects

· Develop and share best practices of acquiring and engaging adidas consumers

Key Relationships:

Internal: Brand Communications, Retail, Sales, Key City Activations, eCom, Newsroom, Digital Marking, IT

External: Agencies, Partners, Complementary brands, Vertical sites, etc

Knowledge, Skills and Abilities:

· Always puts consumer in the centre

· Proven track record of creative thinking

· Awareness of the ongoing trends especially digital & mobile eco-systems

· Content management experience or understanding for brand communications and standard calendar

· Basic understanding of CRM program and member communications

· Demonstrated ability of taking initiative and collaborating with people

Requisite Education and Experience / Minimum Qualifications:

· Bachelors in Engineering/Economics/Marketing/Business Administration preferred

· Team sports fan with good knowledge about global & local football & basketball landscape

· CRM Experiences preferred, Consumer Journey centric thinking & Good story telling skills

· Ability to work in a matrix organisation

· Fast learner, proactive working attitude and strong project management experience

· Ability of working with agencies CRM/Media/Advertising and generating excellent work from them

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.