南京 [切换城市] 南京招聘南京市场/营销招聘南京产品/品牌经理招聘

Product Marketing Manager 产品市场经理

上海帝博企业管理咨询有限公司

  • 公司规模:少于50人
  • 公司性质:外资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2020-08-21
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 职位月薪:25-40万/年
  • 职位类别:产品/品牌经理  市场企划经理/主管

职位描述

该岗位将负责建材业务(主要是岩棉)产品经理的工作。

候选人必须有至少5年建材行业(保温材料或装饰性材料)或钢结构行业产品市场经理的工作经验,有丰富的项目管理经验,能对市场作出快速反应,通过对产品和对手的了解推动业务增长


Purpose of the job

As a product Manager for Mineral wool, you are responsible for delivering sustainable profitability to the company through MW product planning and management, this extends from increasing the profitability of existing products to developing new products for the company.

You will build or improve MW products from existing ideas, and lead to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.

You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.

You must always keep eyes on competitors in the market to understand their offering and strategy, and guide our sales team to win by driving product differentiation, specification and customer satisfaction.

You must be able to communicate and lead with all areas of the company. You will work with commercial team to define product requirements and initiate the business case. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and the promotion tools. You will also serve as the project leader for your product offering, lead and drive project to turn the idea into a product launch, and finally track and justify the business case.

Key Metrics

Net sales/volume growth

Product line profitability

Market share

Product development results

Promotion and Differentiation effectiveness

Responsibilities

1. New Growth:

Lead the product development initiatives of the business in a matrix organization environment

Through use of market analytics, determine attractive market opportunities, prioritize and exploit these opportunities

Work closely with project manager (or act as a project manager) to develop new solutions for the market and/or integrate the product line into existing segments, from strategic planning to tactical activities

Work with product engineer and S&T or other functions to define product release requirements and working with Marketing Communication to define the promotional plans and communications strategy, and deliver it.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development allocations, and return-on-investment and profit-loss projections.

Lead a product engineer to ensure the customer satisfaction of our new product through on-site service and installation guides.

2. Current Business:

Specifying market requirements for current and future products and services through understanding customers’ needs and how competitive products are positioned

Product life and product group management

Establish standard pricing policy to achieve CM target and execution

Developing and implementing a company-wide go-to-market plan, working with all departments to execute

Delivering clearly differentiated solutions to a sales tool, and communicating their values effectively through marketing and sales teams, to customers and related stake holders.

Understanding the sales cycle and value chain to establish product strategy.

Lead and coach a product engineer to deal with different customer technical issues, not only to meet customer expectation, but also generate product insights by customer by segment.

Bridge customers and OC plants through product engineer, and ensure product relates issues can be on-time addressed.



该岗位将负责建材业务(主要是岩棉)产品经理的工作。


公司介绍

公司微博:******************/dbtalent?ref=http%3A%2F%***********%2F2674989551%2Ffans%3Ftopnav%3D11
公司QQ:1652479807
公司msn:workdbtalent@hotmail.com

联系方式

  • Email:workdbtalent@hotmail.com
  • 电话:13701722965