南京招聘

Role & Job overview
? Develop and execute crop segment & product strategy and tactics to meet the business and financial target
? Develop branding strategy for brand management and lead new product lunch
? Portfolio management and product mapping into major crop segment and responsible for developing portfolio promotion strategies to generate field demand in the China
? Assist Marketing manager on communication and marketing strategy, develop marketing plan implementation & transfer marketing plan during meetings, trainings, and field trips to sales team and distributors

Job Description
? Ensure the marketing plan implementation in season with functional efforts of commercial and technical unit
? Manage day to day business issues in coordination with the other functions
? Execute Dragon projects with other APG unit such as support other commercial projects aligned with portfolio strategy
? Communicate product marketing plan to APG stakeholders and gain consensus and support
? Monitoring the strategy implementation in season
? Manage business issues for the product including Forecasting, Supply and Inventory management
? Develop and lead the implementation of market communication/promotion plan for responsible portfolio to create field demand within budget and work with communication manager
? Monitoring the promotion campaigns of key competitors to leverage the best practice
? Evaluate the quality of field promotions and propose the resource and tactics changes to create field demand
? Identify growth opportunities to develop market
? Actively network with sales team to understand customer needs, competitor activities and relevant market changes, to gain market intelligence and insights
? Lead to organize big customer event nationwide to build brand awareness and accelerate market penetration
? Lead Marketing Research project and develop Demo Plan for responsible portfolio, and well manage market research and demo expense within budget allocation
? Lead and accomplish marketing research projects, and share key findings with commercial team

Knowledge, experience & capabilities
? English capability in read, write and speak
? Agrichemical field with marketing experience at least 3 years
? Excellent knowledge of agribusiness markets, crop protection industry, understands customer needs, understands market dynamics and competitive environment
? Build up/implements sound value and transactional pricing based on customer perceived value
? Creates strong, distinctive brand & crop plans
? Develops/executes campaign plans
? Able to use market research effectively to understand customer, markets, channels
? Has deep and broad crop and product knowledge
? Anticipates changes in the market and adjusts strategies accordingly
? Strategic thinking, Analytical thinking, Communication and presentation skills


Job Requirements:
? MBA degree
? 6 + years of relevant experience in Multi-national companies
? Think strategically and drive for results;
? Strong analytical skills and negotiation skills
? Strong communication and presentation skills in both English and Chinese
? Strong business acumen and strategic planning skills
? Team Player

DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.