Strategy Planning Manager媒介策划经理
GroupM群邑(上海)广告有限公司
- 公司规模:1000-5000人
- 公司性质:外资(非欧美)
- 公司行业:广告
职位信息
- 发布日期:2019-10-31
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:1-1.5万/月
- 职位类别:媒介经理 活动策划
职位描述
Overview of job
We are looking for energetic and curious mind to join us to work with the top media-spending client in China. This Strategic Planning Manager position will work on integrated planning on luxury beauty category. You will be a trusted advisor not just to the clients but internally with key stakeholders within the agency. You are genuinely curious about new trends, cultural insights. As well as capable and experienced with data analysis, drawing actionable learnings from it. Good understanding of China luxury cosmetics market and brand dynamics is a plus.
Reporting of the role
This role reports Director, Strategic Planning
3 best things about the job:
- You will be championing and managing key categories independently working closely with a SP Partner and Director, best of all you have full control taking care of this brand / category.
- You will be working with great people from different divisions – strategic planning, tactical planning to gather insights, drive innovations and business solutions for our client.
- Comprehensive training - you will receive coaching from senior members of the team and will have plenty of training opportunities locally and within region
Measures of success –
In three months:
- You will be up to speed with the competitor landscape for the client's industry
- Demonstrate understanding and ability to use clients using data to gain actionable insights on business challenges
- Built a good relationship with clients, as well as relevant internal and external stakeholders
In six months:
- Clear understanding of luxury beauty category
- Provided training for the planning team on category learnings and insights
In 12 months:
- Develop a strong category knowledge, to be recognized as a luxury beauty category expert
- Work closely with planning team, able to identify opportunities for brands relevant to their specific business
Responsibilities of the role:
- Lead business analysis work on the client, with regular competitive reporting and brand tracking
- Keeping up to date with latest category trends, competitors’ moves and bringing actionable learnings to clients
- Support Partner by delivering quality output in a timely manner and acting as a mentor to junior employees
- Build trust and meaningful relationships with clients, as well as relevant internal and external stakeholders
What you will need:
- At least 4 years’ experience in media planning and execution. Digital background is a plus
- Strong understanding of the cultural and consumer trends that are changing the Chinese media landscape
- You will need to have a high degree of comfort with numbers. Your recommendations will have to be rooted and supported with a deep understanding of data, be able to analyze and make meaningful recommendation and actions
- Excellent personal/organizational management
- Good communication skills both ideally in English and Chinese
- Good interpersonal & social skills
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About China
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
公司介绍
群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
联系方式
- Email:katewan.wang@groupm.com
- 公司地址:恒丰路399号达邦协作广场17-23层