南京招聘

Job Description

• To establish branch micro-marketing direction, guidance and monitoring process
• To oversee and support all branch related marketing activities in the North and PRD regions, including new branch opening, merchandising, perceptual scale, etc. to help branch achieve its business target.
• Provide marketing support to Remote Banking business.
• Ensure regulatory requirements and communication guidelines are observed in all marketing activities and communications.

Key Roles & Responsibilities

• Develop and optimize branch micro-marketing guideline and working process to ensure the smooth and accurate on-the-ground execution and cooperation among branches, local vendors and business teams.
• Design control and monitoring mechanism to ensure the micro-marketing dollars is used effectively and well tracked. In charge of the overall micro-marketing planning, provide regular result analysis and improvement suggestions.
• Develop micro-marketing material and ensure SCB brand image is well presented and consistent in all micro-marketing activities.
• Be the Marketing representative in the regions, understand the regional branches' business focus and status, provide proper suggestions on visual merchandising, micro-marketing and new branch opening campaigns to meet business needs. Conduct coaching and help solve relevant issues in the regions. Manage and keep clear track of the regional channel marketing dollars.
• Prepare new branch opening marketing plan which includes pre-launch marketing communication, advertising, launch event, after-launch promotion, DM, special micro-marketing campaigns, etc. Work with branch teams to carry out the plan smoothly.
• Assist big marketing/product/segment campaigns in the regions and help coordinate and execute at the local level.
• Provide marketing support such as campaign/promotion/marketing collaterals to help Remote Banking achieve its goal.
• Responsible for marketing vendor sourcing and management.
• Help check branches and ATM sites to ensure the regional branch merchandising is up to standards and the merchandising database is up to date. Find perceptual scale opportunities for the regional branches.
• Identify and manage compliance risks

Qualifications & Skills

• University graduate with at least 6-8 years of experience in distribution/channel marketing, retail marketing or event marking, similar marketing experience in the financial industry is preferred.
• Experience and good understanding on how to work with frontline sales smoothly.
• Experience in dealing with media buying agency, PR agency, design house, etc.
• Fluency in both spoken and written English and Mandarin. Proficiency with Microsoft applications including PowerPoint, Word, Excel and/or other spreadsheet programs
• Good interpersonal skills, well organized and detailed oriented. Ability to work independently and cooperatively in a diverse group.
• Ability to understand challenges or underlying concerns, share ideas, and develop effective responses/communication with peers and higher management.
• Thrives on hard work and able to communicate enthusiasm to team members and colleagues

  
  渣打是一家领先的国际银行集团，业务网络遍及全球59个最有活力的市场，为来自142个市场的客户提供服务。渣打网络与“一带一路”沿线市场的重合度超过75%。渣打的使命是利用独特的多样性促进商业繁荣和增进人类福祉。渣打的文化传承和企业价值都在品牌承诺-- “一心做好，始终如一（here for good）”中得到充分体现。
  
  渣打集团有限公司在伦敦及香港的交易所上市。
  
  作为扎根中国历史最悠久的国际性银行之一，渣打从1858年在上海设立***分行开始，在华业务从未间断。2007年4月，渣打银行（中国）有限公司成为第一批本地法人化的国际银行。目前，渣打中国的营业网点已覆盖近30个沿海和内陆城市，充分显示了渣打对中国市场的长远承诺。
  
  2021年，渣打银行赢得来自政府、行业机构和媒体颁发的诸多奖项和荣誉，包括： “一带一路”绿色投资原则能力建设领袖奖、广东省金融创新奖三等奖、债券通优秀做市商、CIPS跨境支付结算卓越参与者、《澎湃》年度外资银行、《华尔街见闻》年度卓越外资银行、《彭博商业周刊》年度银行卓越大奖、《21世纪经济报道》卓越大湾区银行、《金融界》杰出风险控制管理奖、《经济观察报》年度卓越零售银行、《界面》年度臻善企业、财富管理获《证券时报》ESG实践天玑奖、《贸易金融》***供应链金融银行、《亚洲银行家》中国***顾客忠诚度项目/应用奖、The Assets***交易银行、***流动资金管理银行、“国际金融论坛”全球绿色金融创新奖、“中国企业社会责任国际论坛”金蜜蜂企业、智联招聘中国年度优选雇主等。