Assistant Digital MKT Manager-Salomon
亚玛芬体育用品贸易(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2019-09-19
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:2.5-3万/月
- 职位类别:市场/营销/拓展经理 电子商务经理/主管
职位描述
Job Mission
A new position to further driving traffic and making marketing plan to expand the online business.
General Purpose of the Job
Online business Marketing campaign planning & traffic driving
Main Responsibility Areas
- Develop JD & Tmall digital marketing & traffic strategy
Oversee the daily promotion activities for both official site and Tmall.
Collaborate with SALOMON BRAND marketing teams as well as other relevant functions to ensure that performance marketing initiatives align with other brand activities in market
- Develop and maintain good connections with market platform representatives (e.g., Tmall, etc.) / other partners to drive traffic resource to the business
- Collaborate with external parties to develop and manage ongoing results
- Develop a seasonal promotion calendar in collaboration with the E-Commerce OPERATION Manager and other internal constituents
- Study, analysis and develop new tools/ trends
Role Specific Competencies
Marketing planning: Good understanding of the online business, work out marketing campaigns from BRANDING PERSPECTIVE and implement the ideas in the business to meet both branding and sales demand
Performance marketing: Work with the outside partners. E.g., service providers/media to drive quality drive and improve conversion rate to enhance business
BD development: Negotiate with various resources to further develop traffic or any other marketing resource to enhance the business
Scope of Work
Good project management and organizational skills - with proven ability to manage multiple tasks
Strong interpersonal & communication skills
Good command of spoken and written English & Chinese
Education
Bachelor’s degree required or advanced degree.
Needed Working Experience
5 years+ experience in digital marketing or related fields, especially performance marketing
4 years’ experience working at a company that services brands operating e-commerce or in-house EXPERIENCE FOR an international brand is preferable
职能类别:市场/营销/拓展经理电子商务经理/主管
公司介绍
联系方式
- Email:intern1.hr@amersports.com
- 公司地址:上海市浦东新区杨高南路759号陆家嘴世纪金融广场2号楼3楼 (邮编:200127)
- 电话:18143034469