单区域品牌市场推广主管
蓝蛙餐饮管理(上海)有限公司Bluefrog Food & Beverage management (Shanghai) LTD
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:餐饮业
职位信息
- 发布日期:2019-11-27
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:大专
- 职位月薪:0.8-1万/月
- 职位类别:市场/营销/拓展主管 产品/品牌主管
职位描述
Roles and Responsibilities:
1. Conduct research, develop significant ideas and implement local store or regional marketing activities to achieve sales target
2. Monitor and track local store marketing activity’s performance
3. Establish good relationship with landlord, to do joint promotion for local store
4. Manage and implement takeaway platform marketing promotion including product planning and promotion strategy to achieve sales target
5. Lead blue frog franchise marketing business, to provide suggestion for local marketing plan
6. Develop co-operation business to support branding development, including bank other platform cooperation
7. Analyzing cross-functional data sets relating to sales, products, customers to formulate specific and actionable insights informed by analysis & learning to answer business questions.
8. Provide regular and timely dashboards, regular and ad-hoc reports and performance analysis to provide actionable insights to business partners to improve performance.
Relevant Experience & Requirement:
1. 5+ years’ of marketing, trade marketing or store operation general management experience in retail industry or FMCG industry, and at least 3 years working experience in CRM field with strong E-commerce experience is preferred, especially wechat and EC platform
2. Well known of statistical data analysis and data visualization, experience with BI tool is an advantage, relevant experience in bog data is a plus
3. Multinational culture influenced and passionate about western dining
4. Ability to work under pressure
5. Excellent oral communication and presentation skills
6. Well time management, good sense of responsibility and working attitude
7. Strong solution finding skills, eager to learn and positive team work player
职能类别:市场/营销/拓展主管产品/品牌主管
公司介绍
2.蓝蛙起始于2003年,以上海为起点,至今遍布全中国18个城市,70余家门店,主要在中国一、二线城市的中心地段以及城市周边高档社区,为现代人提供全天候的西餐及服务。作为西餐品牌,透过强化品牌的特色定位【现代美式炙烤专家】,严选优质食材,融合多国风味料理手法呈现出现代美式炙烤的多样性,搭配主厨秘制酱料,专业的厨师团队及炙烤设备,提供消费者美式休闲的体验。
3.蓝蛙多年植根本土市场,因为热爱,我们从未停下发展的脚步,我们坚信一切皆有可能,励志成为中国排名靠前的西式休闲连锁餐饮品牌。
4.蓝蛙大学:
a)蓝蛙为不同级别的员工设计了个性化的学习和发展课程,旨在帮助每一位员工提高他们的技能水平,迎接不同的挑战,创造一个个万事皆有可能的奇迹。
b)蓝蛙中国大学和欧洲总部的AMU(AmRest University),拥有先进、国际化和各级别的培训课程,帮助不同级别人员的专业和能力技能和领导力技能的提高。
c)IDP个人发展计划包括:高潜力员工发展计划,管培生计划,量身制定培训发展计划。
联系方式
- Email:vera@kabbsh.com
- 公司地址:地址:span成都市金牛区成华西街299号A馆-1F-10b