南京招聘

Data & Performance Marketing Associate Director / Manager – Mindshare, China

Overview of job
With the development of media digitalization and big data, we see increasing trend of client’s request on both programmatic media buy and data-empowered marketing. Our team’s role will be to connect client’s request with solutions on both GroupM and Mindshare level, and to generate overall data strategy and media activation campaigns. Main clients include PepsiCo, UNIQLO, Kangshifu, Lufthansa, etc.

Reporting of the role

This role reports to Data & Performance Partner.

3 best things about the job:

1. Be involved in innovative projects across different client teams and function teams.

2. Be quickly equipped with the up-to-date knowledge of DMP/CDP, Programmatic buy, Brand Safety and Data Safety and put them into practice.

3. Being part of the big data revolution in the advertising industry.

Measures of success

In 3 months:

· Developed deep understanding of key clients’ needs and their digital & data strategy.

· Be familiar with different roles of client team and function team in both GroupM and Mindshare levels.

· Be familiar with working flow from generating strategy to campaign execution via co-working with client team and function team.

In 6 months:

· Work closely with client team and function team to generate campaign strategy to fulfill client’s needs. Play the role of good coordinator.

· Deeply understand the methodology of programmatic buy and data tracking and could interpret implications from performance data results

· Be familiar with different media DMPs such as GDT/Unidesk/JDx and could manage campaign across these platforms.

In 12 months:

• Be able to interpret client needs or potential business opportunity of DMP/CDP/Data Management and manage to consolidate different resources for possible solution.

· Be independently in charge of the full campaign process and be able to deliver optimization suggestion.

Responsibilities of the role:

· Being the bridge for client team and different function teams to make sure to deliver integrated solution and service to fulfill client’s needs.

· To generate data/performance strategy based on clients’ needs and coordinate the afterwards execution process, including post-buy review interpretation

· Keep up with the latest trend and knowledge of data-driven marketing and DMP/CDP, etc.

What you will need:

· 3-5 years’ experience in digital advertising (experience in ad tracking, campaign execution, performance data analytics)

· Experience in managing more performance driven campaign, or Unidesk/JDX campaigns would be a plus.

· Knowledge in understanding methodology of DMP and programmatic media buying would be a plus.

· Skills to make appealing decks/excels for reporting would be plus.

· Proactive, strong sense of responsibility and detail oriented

· Open-minded, self-motivated and fast learner

· Good communication and coordination skills

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES? APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

About China
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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