Micro-Marketing Manager, West China, SME Banking
渣打银行(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:银行
职位信息
- 发布日期:2013-02-05
- 工作地点:成都
- 招聘人数:若干
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:其他
职位描述
Department: SME
部门:中小企业部
Location: Chengdu
工作地点:成都
Key Responsibilities/Challenges:
- Support Regional Head of SME on all micro-marketing initiatives, which includes planning, budgeting,
execution, assessment, leads management, producing marketing collaterals, and marketing/event organizing
vendor management.
- To ensure all micro-marketing activities comply with all relevant regulations, internal Risk & Compliance
policies and procedures.
- To deliver leads generation/leads conversion target for the region and for each city.
- To work with SCB Way coach to guide sales leader to incorporate micro-marketing plans into their quarterly
catchment plans.
- Promote usage of CEMS to track leads conversion.
- To work with city heads/regional sales head to develop and execute feasible micro-marketing plans for their
respective cities to acquire business leads.
- Provide onsite/offsite support to frontline to increase conversion rate of business leads.
- To analyze and fine-tune micro-marketing plans to achieve optimal effectiveness defined as highest actual
revenue converted from marketing leads against cost of micro-marketing event.
- To promote SME and SCB franchise through the micro-marketing initiatives.
- To represent SME to take lead in any micro-marketing events involving other business segments like Wholesale
Banking, Preferred Banking, and Priority Banking.
Selection Criteria:
- A university degree holder
- Preferably having marketing experience gained in the banking and financial services industry or other
industries no less than 2 years
- Sound knowledge of bank products, services and banking procedures preferred
- Strong interpersonal and communication skills, ability to deal with all levels of people, often in complex and
difficult situations
- Team player who shows initiative and good execution skills
- Self-motivator who is keen to upgrade, improve personal knowledge and skills to meet job requirements
- Solid experience in managing projects; strong organizational and administrative skills
- Good command of both spoken and written English and Mandarin
Please send your resume to: recruitment.china@sc.com, with the position and location in subject.
To apply, visit standardchartered.com/careers
请将简历发送至: recruitment.china@sc.com,并在邮件主题中注明您所应聘的职位名称及地区。
想了解更多渣打银行的职位信息,请登录:standardchartered.com/careers
公司介绍
渣打是一家领先的国际银行集团,业务网络遍及全球59个最有活力的市场,为来自142个市场的客户提供服务。渣打网络与“一带一路”沿线市场的重合度超过75%。渣打的使命是利用独特的多样性促进商业繁荣和增进人类福祉。渣打的文化传承和企业价值都在品牌承诺-- “一心做好,始终如一(here for good)”中得到充分体现。
渣打集团有限公司在伦敦及香港的交易所上市。
作为扎根中国历史最悠久的国际性银行之一,渣打从1858年在上海设立***分行开始,在华业务从未间断。2007年4月,渣打银行(中国)有限公司成为第一批本地法人化的国际银行。目前,渣打中国的营业网点已覆盖近30个沿海和内陆城市,充分显示了渣打对中国市场的长远承诺。
2021年,渣打银行赢得来自政府、行业机构和媒体颁发的诸多奖项和荣誉,包括: “一带一路”绿色投资原则能力建设领袖奖、广东省金融创新奖三等奖、债券通优秀做市商、CIPS跨境支付结算卓越参与者、《澎湃》年度外资银行、《华尔街见闻》年度卓越外资银行、《彭博商业周刊》年度银行卓越大奖、《21世纪经济报道》卓越大湾区银行、《金融界》杰出风险控制管理奖、《经济观察报》年度卓越零售银行、《界面》年度臻善企业、财富管理获《证券时报》ESG实践天玑奖、《贸易金融》***供应链金融银行、《亚洲银行家》中国***顾客忠诚度项目/应用奖、The Assets***交易银行、***流动资金管理银行、“国际金融论坛”全球绿色金融创新奖、“中国企业社会责任国际论坛”金蜜蜂企业、智联招聘中国年度优选雇主等。
联系方式
- Email:tasfgto.chinahr@sc.com
- 公司地址:上海市浦东新区世纪大道201号渣打银行大厦18楼 (邮编:200120)