南京招聘

Drive continuous improvement in retail productivity and brand image through various campaigns and initiatives
Work close with VM and Brand Marketing team to ensure superior, consistent Brand Center image and environment setup, and a well-managed Customer Relationship.
KEY RESPONSIBILITIES:
？ Ensure that the Brand Center activation program comes to life each season in line with the product and brand stories – includes in-store communication, events, etc.
？ Create content relevant and in line to the adidas brand, local key city strategy and the Brand Center.
？ Drive the elements of community connectivity within the Key City store by networking with local Running, Training and Streetwear communities and establishing relationships with key consumers and influencers.
？ Organize and host events both in- and out-of store.
？ Be a knowledge expert on both the sports and streetwear scene and the adidas brand (past, present and future), and develop methods to share this knowledge with the other Brand Center staff.
？ Serve as a cultural/sports beacon within the Brand Center
this roll will not have a direct focus on selling product.
？ Engage and inspire the Brand Center staff, consumers and community on the adidas brand.
？ Work in close collaboration with brand marketing and sports marketing.
KEY RELATIONSHIPS:
？ Local Brand and Retail Marketing for support in delivering the Brand Center marketing and activation initiatives.
？ Key City Activation for support the key city strategy and activation initiatives.
？ Local Trend Marketing for connecting to the locally relevant sports and fashion influencers.
？ Local Visual Merchandising for activation layout and merchandising.
？ Local marketing agencies and vendors for various events and activations.
？ Brand Center Manager and other Brand Center staff.
？ Consumers.
职位要求：
？ Good copywriter using the target consumer’s tone of voice.
？ Social influencer and early adopter / native of social media.
？ Part of the city′s sports community.
？ Ability to drive activation calendar and run community events
？ Connected with a large and relevant contact book of influencers.
？ Knowledge expert about the sports community, adidas brand and the respective flagship city.
？ Passion for the Sports and the adidas brand and enthusiasm/energy for activation.
？ Ideas focused, complemented with organizational and project management skills.
？ Creative and innovative.
？ Fluent in local language and proficient English.
？ Knowledgeable in MS Office, good command at PowerPoint.
INDUSTRY: Preferably in retail/apparel industry
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
？ University degree in marketing and sales or equivalent professional experience.
？ Minimum 3 years of retail and/or retail marketing experience.
？ In-store retail experience is a plus.
？ Experience of relevant PR / marketing / events is an advantage.
Language Skills
English: Advanced
Local Language: Fluent
TA6

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.