南京招聘

Location: Beijing

Our Story

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 8,000 employees, Merkle is headquartered in Columbia, Maryland with 50+ additional offices in the US, Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Role Purpose

We are looking for a Senior Digital Analytics Manager for Merkle’s Analytics team, which is responsible for providing analysis, insight and optimization recommendations for our digital media execution (across display, search, email and paid social channels).  You will have the opportunity to be a part of an innovative, fast growing team focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach.

We are looking for analytical, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry. This position will work closely with Merkle and other Dentsu Aegis Network agencies in the APAC countries.

Key Responsibilities

The Senior Digital Analytics Manager manages a team to provide analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

• Lead the communications with client and DAN HQ regarding data, analytics, AdTech/MarTech
• Guide global and local DAN as well as client on local China data platforms, technologies, methodologies, capabilities and limitations to define the best solutions to implement while aligning with global strategy
• Support campaign strategy and planning with audience insights analysis, sizing and research using both traditional research tools and digital related data tools across multiple devices and media channels
• Leverage solutions and tools to provide recommendations on driving client’s campaigns and objectives
• Develop proficiency in programming (R, SAS, SQL, Python) to operate independently on assigned tasks
• Manage campaign timelines and deliverables across internal and external teams
• Partner with Merkle’s US and APAC teams to help drive services and delivery at scale
• Document best practices and seek out opportunities to improve existing processes

This position reports to the Head of Marketing Analytics.

Key Skills and Experience

What This Position Requires

• 5+ years’ working experience in digital marketing, client service, consulting, project management and people management
• Ability to navigate search and media platforms (DoubleClick, AdWords, AOP, etc.)
• Programmatic experience leveraging data from Ad server, DSP, DMP
• Understand the media ads tracking principle as well as the cross platform data integration technology
• Good communication skills. Strong English speaking and writing skills
• Mathematics/statistics skills and natural affinity for numbers
• Working experience with R, SAS, SQL, web analytics, media analytics or high-level scripting language is a plus

Other:

• Bachelor’s degree or above in Mathematics, Statistics, Marketing, Economics, Finance or Engineering required
• Strong work ethic and drive to learn as much as possible within the digital marketing space

What makes you stand out?

• Working experience in related (quantitative) capability
• Familiarity with digital marketing channel (Paid Search, Organic Search, Paid Social, Earned Social, Display, Email)
• Some experience with digital marketing or web analytics preferred
• Sharp problem solving and troubleshooting skills
• An entrepreneurial spirit, desire to "change the game", self-starter attributes 

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。