消费者研究经理-牛奶公司 (职位编号:999)
广东万宁连锁商业有限公司
- 公司规模:1000-5000人
- 公司性质:外资(非欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2019-10-30
- 工作地点:广州-越秀区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:1.3-2.3万/月
- 职位类别:市场分析/调研人员
职位描述
岗位职责:
Duties & responsibilities
The Insights Analyst is expected to lead following activities:
? Independently set up, manage and deliver insights from large quantitative research tracking programs (brand, customer experience, pricing etc.)
? Manage research supplier relationships to ensure expectations around quality and timeliness of deliverables are met
? Responsible for writing complex research briefs and discussion guides
? Experience in moderating focus groups would be an advantage
? Integrate existing and acquired data to develop a single view of the customer
? Identify further sources for customer data and drive acquisition
Opportunity for this position
? Opportunity to influence major decisions within a leading international multi-country retailer
? Build experience across multiple retail formats including mass supermarkets, upscale supermarkets, convenience stores and health and beauty
? Opportunity to influence consumer habits across multiple markets in North Asia
? Working in partnership with the senior leadership team as the “voice of the customer”
? Independently manage large tracking and adhoc research projects
? Competitive compensation based on experience
? Potential for future growth opportunities
? Strong preference for immediate start
任职资格:
Key requirements
? Minimum 5-7 years’ experience in customer research with a retail/FMCG company or research agency (Nielsen, Kantar etc.)
? Proven team management and coaching experience
? Deep understanding of, and experience in, quantitative and qualitative research techniques
? Highly developed analytical and communication skills
? Proven ability to turn data into actionable insights
? Structured and creative problem solving and communication skills (verbal/ written including Excel, PowerPoint)
? High level of motivation, ambition & drive for excellence
? Willingness to “role up the sleeves” and get involved in all aspects of research projects
? Role will require some travel to other markets
? Graduate degree in marketing or business discipline
职能类别:市场分析/调研人员
公司介绍
万宁品牌起源于1972年,1976年DFI零售集团牛奶公司购入了51%万宁的股份,万宁成为了牛奶集团的一员,并专注于为顾客提供健与美的产品,致力于成为专业的健与美的零售企业,全面照顾社会大众的健与美的需要。经过数十载的发展,香港万宁凭借 着完善的店内服务和一应俱全的产品屡获殊荣。2004 年,万宁进入内地市场,在广州开设新店,此后在国内的开拓逐步扩展,为国内众多的消费者提供丰富的健与美的产品和服务。万宁商品涵盖五大品类:护肤、彩妆、健康、母婴和个人护理,部分门店更设有由药剂师、美容顾问及保健顾问提供的免费咨询服务。多年以来万宁以正品保证,贴心服务,健与美行业的专业知识,赢得顾客信赖。数字时代来临之际,万宁开启全渠道经营模式,除拓展线下门店还开设天猫,京东旗舰店和微信微商城,满足顾客多购物场景需求。随着消费者的消费能力提升、消费需求的升级,以及中国海关有利的跨境购政策推出,2015年万宁在天猫国际开设了万宁官方海外旗舰店, 开启了万宁香港跨境购的正规网上通路。2017年万宁打通了线上与线下万宁万友卡会员购物积分的通路,线上线下购物均可积分,并享受优惠。万宁致力于成为你信赖的品牌,承诺持续不断地为你提供全面健与美的个性化产品和体验。
联系方式
- 公司地址:海王星辰大厦
- 电话:18826224907