南京招聘

To build Reebok THE Fitness Brand in China through maximizing brand exposure and impact by recommending, planning and executing initiatives to support GTM strategy
To drive and contribute to a smooth and efficient GTM process
To promote Reebok brand love and contribute in the brand culture development
Manage marketing working budget
Key Responsibilities:
Assist Brand Director to develop annual marketing strategy and calendar
Develop and recommend marketing plans from sell in session via close work with product marketing and retail marketing
Develop and execute quality brand and marketing campaigns throughout advertising, PR, event, digital, social to achieve innovative and inspiring brand exposure, create impact and support sell through
Co-work with Fitness marketing manager to develop and execute sound fitness activation plan by leveraging brand assets
Manages sourcing of all (locally produced) Brand Communications material at the lowest price while still maintaining good quality and Reebok standards
Remains up to date on the fast developing media environment in general and new media technologies and opportunities in particular
Assumes responsibility for the (legally) correct usage of the Reebok trademarks and logos
Establishes strong and healthy relationships and manages day-to-day activities with internal team and relevant agency and vendors
Follows, maximizes and controls the marketing budget as set according to the Marketing Plan
Negotiates and develops quotations with vendors by setting clear objectives and expectations
Responsible for on-time and accurate provision of Commitment and Payment requests related to all marketing projects
Suggests future marketing budgets
Contribute to a whole smooth GTM process via close work with team
Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports
Provide leadership as well as engage and develop team members in a high performance environment
KPIs:
Sell in target
Sell through target (30 day, 60 day, 90 day)
Media exposure (print, online, social media)
On time launch of campaigns
Budget control
Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards integration of ideas with other disciplines
Key Relationships:
Global Brand Comms team
Marketing peers reporting into the Brand Sr Director
Sales
eCom
Marketing agency / vendor
Media
Customers / retailers
职位要求：
-Good creative/design/ art direction sense
-Strong conceptual understanding of brand building
-Excellent interpersonal/communication skills
-Ability to multi-task and attention to detail
-Willing to take challenge and strong will of achievement ability to manage a team
-Bachelor’s degree preferably in Marketing related field
-Minimum of 8 years experience in the communication dept with an international consumer brand or in advertising, digital, PR agency in China
-Previous experience in sport industry, advertising, PR, digital will be a preference
-Knowledgeable about China sports and international sports. An interest and despire to participate in and learn about sports i.e. a sports enthusiast
-Fluent in English and local language
-Good MS office skills
TA4

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.