Senior Director Category Planning
阿迪达斯体育(中国)有限公司上海分公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2019-07-17
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:无工作经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:2-5万/月
- 职位类别:总监/部门经理
职位描述
DRIVE category range plans in country/cluster within guidelines set by APAC BUs and Global.
KEY RESPONSIBILITIES:
Validate local category range within the country RA based on the Asia-Pacific proposal.
Keen understanding of the Country / Cluster market landscape and specific category consumer.
Handover category range plan to CtC Assortment Planning Team.
Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
Work within E2E calendar timelines & deliverables
Set country/cluster prices in local currencies, ensuring pricing harmonization
Set volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
S
Local article management + SMUs briefs to APAC as needed/approved
Define customer segmentation
Ensure deviations approval on segmentation
Gathering collation of market landscape and competition intelligence (category level) - feedback to APAC CtC.
Article selection for AP into store format framework according to BU range segmentation (width only)
Mandatory Range guidance and review per segmentation guidelines
Work with Brand Comms / Activation teams on seasonal category brand calendar
Prepare & Execute Commercial meeting, Pre Buy, Final Buy, etc based on the aligned deliverables(TBD)
Deliver update on 2020 category strategic plan, Support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.
KPI’s:
Category NS, Net margin (country)
Sell-out (country)
Compliance to range segmentation
Compliance to price corridor
NPS
Market share
KEY RELATIONSHIPS:
Local Brand Director
Country/Cluster CTC RA Team
Country/Cluster CtC Assortment Planning Team
APAC BU Teams
APAC CtC Team
职位要求:
3 years or above exprience of Market Management. At least 3 years in product management
Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
Must have the ability to influence others within an organization. Result-oriented
Strong numerical / Analytical skills
Willing and able to travel on a regular basis
Degree in Business/Marketing Management preferred.
IT
Outlook: Intermediate
Word: Advanced
Excel: Advanced
Powerpoint: Advanced
Language Skills
English: Advanced
Local Language: Fluent ideally in one other APAC language
TA4
KEY RESPONSIBILITIES:
Validate local category range within the country RA based on the Asia-Pacific proposal.
Keen understanding of the Country / Cluster market landscape and specific category consumer.
Handover category range plan to CtC Assortment Planning Team.
Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
Work within E2E calendar timelines & deliverables
Set country/cluster prices in local currencies, ensuring pricing harmonization
Set volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
S
Local article management + SMUs briefs to APAC as needed/approved
Define customer segmentation
Ensure deviations approval on segmentation
Gathering collation of market landscape and competition intelligence (category level) - feedback to APAC CtC.
Article selection for AP into store format framework according to BU range segmentation (width only)
Mandatory Range guidance and review per segmentation guidelines
Work with Brand Comms / Activation teams on seasonal category brand calendar
Prepare & Execute Commercial meeting, Pre Buy, Final Buy, etc based on the aligned deliverables(TBD)
Deliver update on 2020 category strategic plan, Support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.
KPI’s:
Category NS, Net margin (country)
Sell-out (country)
Compliance to range segmentation
Compliance to price corridor
NPS
Market share
KEY RELATIONSHIPS:
Local Brand Director
Country/Cluster CTC RA Team
Country/Cluster CtC Assortment Planning Team
APAC BU Teams
APAC CtC Team
职位要求:
3 years or above exprience of Market Management. At least 3 years in product management
Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
Must have the ability to influence others within an organization. Result-oriented
Strong numerical / Analytical skills
Willing and able to travel on a regular basis
Degree in Business/Marketing Management preferred.
IT
Outlook: Intermediate
Word: Advanced
Excel: Advanced
Powerpoint: Advanced
Language Skills
English: Advanced
Local Language: Fluent ideally in one other APAC language
TA4
职能类别: 总监/部门经理
公司介绍
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.
联系方式
- 公司地址:地址:span国贸汇1期