南京招聘

Xaxis provides industry leading marketing solutions to advertisers using data and technology platforms to more efficiently acquire and optimize digital media while delivering performance for clients. Today, Xaxis operates a successful business as audience consultants and experts in programmatic execution across a variety of digital channels. Xaxis will launch a new suite of platform-agnostic digital performance marketing products with a specific focus on mobile enablement. The Product Marketing Manager will focus on strengthening go-to-market strategy for Xaxis’ products that revolve around capabilities for cross device tracking and targeting, mobile web and mobile app performance along with various other mobile specific initiatives. You’ll be responsible for leading, planning, and driving a strategic acceleration plan focusing on Xaxis’ product adoption in China’s market. Your end goal will be to enable client development teams to acquire new businesses and retain exsiting businesses through efficient programs and campaigns designed to increase awareness, educate the market, and drive product adoption.

Reporting of the role

This role reports to Director, Head of Product in China

3 best things about the job:

1.     You will have the opportunity to truly work with diverse teams, spread across all teams within GroupM globally

2.     You will face new challenges and obstacles on daily basis

3.     You will collaborate with a group of quick witted, humorous, and extremely dedicated co-workers and clients whom are all passionate about programmatic media

Measures of success –

In three months, you would have:

·         You will be able to articulate the vision of Xaxis, its suite of product and its capabilities confidently

·         A deep understanding of Xaxis’ proprietary platforms and technologies along with a good understanding of key partner capabilities and the ecosystem.

·         Create marketing collaterals such as saleskits and launch decks for selected Xaxis products with product managers

In six months, you would have:

·         Collaborate with Product managers to develop go-to-market strategy and take ownership of marketing initatives

·         Able to lead the development of all product marketing collaterals for Xaxis products in China

In 12 months, you would have:

·         Able to collect, contextualize, and communicate user/market feedback back to product stakeholders which ultimately shape the direction of product development

·         Establish success metrics and assess product adoption performance

Responsibilities of the role:

·         Lead the internal marketing and adoption initatives for exisiting and new Xaxis products in China

·         Partner with product manager to develop and execute go-to-market strategy for all Xaxis products in China

·         Produce product marketing collaterals (presentation slides, videos, inforgraphics, FAQs, brochures, one-sheets, and etc.)

·         Collect, contextualize, and communicate user/market feedback back to product stakeholders

Minimum Qualifications:

• Bachelor’ degree in Business, Marketing, Communications, Psychology, relevant field of study, or equivalent practical experience

·         3+ years of working experience in advertising eco-system

·         2+ year of product marketing experience working on tech or advertising related products

·         Ability to read and write in English and Mandarin Chinese

·         Exceptional organizational, writing, and presentation skills

·         An eye for visual communication experience with tools to create beautiful, effective graphics that successfully communicate ideas to diverse audiences

·         Ability to synthesize complex concepts into clear and concise messages

·         In-depth understanding of digital advertising eco-system in China

Preferred Qualifications:

·         Story-telling based knowledge of digital marketing technology and platforms, including analytics, supply side platforms, networks, ad serving technology, data management platforms, RTB, DSPs across several digital media channels

·         In-depth understanding of programmatic advertising eco-system in China

·         Tack record working across complex cross-functional environments

·         Demonstrated ability to make strategic decisions that drive business impact

·         Ability to effectively operate in a fast-paced environment, and work on multiple projects simultaneously in a dynamic and constantly evolving context

About Xaxis 
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,700 clients across 40 markets in North America, Europe, Asia Pacific and Latin America. For more

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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