Branding & PR Supervisor 品牌与公共关系主管
复星凯特生物科技有限公司
- 公司规模:150-500人
- 公司性质:合资
- 公司行业:制药/生物工程
职位信息
- 发布日期:2019-07-26
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:12-20万/年
- 职位类别:公关主管 媒介主管
职位描述
Key Accountabilities 职责描述:
【品牌传播 】
? 管理品牌视觉识别系统,准确传达公司的品牌理念和形象
? 规范品牌使用行为,规范对外传播材料的审核流程
? 管理企业传播渠道/平台,包括官网和官微的内容策划和有效运营
? 策划传播企业重大新闻,如产品/项目的申报/获批等
? 负责年度重要行业会议/展会及专业论坛的活动策划与内容传播,如进博会、CSCO等
? 支持市场部、人事部及其它业务部门相关企业品牌内容的策划
? 负责供应商的对接和管理
【公共关系】
? 搭建媒体合作网络,维护积极的媒体沟通机制
? 负责复星凯特的全网舆情监控,通过迅速的反应机制,协调各部门处理危机事件
? 协助公共事务部与上海/张江管委会/张江科学城等政府关系的沟通
? 协调搜集细胞治疗相关政策、行业资讯及撰写发布月刊(内刊)
? 负责各类参观活动的审批与接待协调
? 开展企业社会责任活动,关注环境及社区和谐发展
【Branding】
? Develop and manage a strong brand visual identity system
? Manage brand use and all external communication materials
? Manage effective corporate communication channels, including website and WeChat account
? Support content development and digital outreach of important corporate news
? Effectively develop and implement event plans including communication for important industrial events, in particular but no limited to CIIE, CSCO, and etc.
? Partner with Marketing、HR and other functions across the business to support corporate branding
? Effectively manage communications agency and contracted support
【Public Relations】
? Maintain complex media cooperation and dynamic communication channels
? Develop effective media monitoring system and coordinate cross-function efforts to manage crisis
? Partner with Group Company GA to drive efficient communication with government
? Collect and write monthly report of cell-therapy related polices and industry news for internal use
? Coordinate site visits from external parties, including but not limited to government
? Drive engaging corporate social activities to build a healthy/sustainable relation with local community
Qualifications 任职要求:
? 本科及以上学历,传播专业优先
? 医药企业传播部门3年以上工作经验,有一定的媒体资源及成功会议/活动组织经验
? 熟练运用计算机及相关办公软件,有新媒体平台经验优先
? 具有较强的书面及语言沟通能力,写作能力优秀者优先
? 具备较高的职业素养,富有团队精神,有较强的责任心和执行能力
? 正直守信,积极主动,性格外向活泼
? Bachelor’s degree or above, major in Communications is desired
? 3 years and above in Communications/PR function of Pharma industry, with solid media resources and event planning/delivery with a strong and demonstrable track record of success
? Skillful use of office software, experience in new media platforms is desired
? Excellent written/ spoken communication skills and copywriting skills
? High personal accountability, self-motivated yet natural team player
? Strong execution skillset and have a can-do attitude
? Sound judgment and strong personal integrity
公司介绍
复星凯特生物科技有限公司为上海复星医药集团与美国 Kite Pharma(吉利德旗下公司)的合营企业, 2017年 4月于中国上海注册成立。立足于自主研发和技术转移相结合,复星凯特致力于肿瘤免疫细胞治疗技的产业化和规范化,造福中国患者。
About Fosun Kite Biotechnology Co., Ltd.
As a joint venture of Shanghai Fosun Pharmaceutical (Group) Co., Ltd and U.S. Kite Pharma, Fosun Kite Biotechnology Co., Ltd. (hereinafter referred as "Fosun Kite") was established in April 2017 in Shanghai China. Taking a combined approach of internal R&D and external partnering/technology transfer, Fosun Kite is dedicated to the advancement of innovative cell therapy and its industrialization in China to benefit patients.
联系方式
- 公司地址:上海市浦东新区盛荣路777号 (邮编:201206)