南京招聘

CRM Specialist

    

    

    

    

Responsibilities:

    

·         Support in the implementation of CRM strategy in China across all channels [Own Site/APP] and Tmall Pavilion Doors

    

·         Work closely with Global and local marketing team to coordinate and execute customer retention marketing campaigns.

    

·         Manage multi-channel campaigns (Email, push, SMS, WeChat etc), including the pre-campaign planning, coordination, execution and post campaign analysis and reporting.

    

·         Identify potential customer segments to target and develop personalized campaigns to achieve customer retention and increase member’s lifetime value

    

·         Actively track channel engagement, CRM campaign performance, marketing ROI through appropriate analytical tools in order to continually optimize CRM initiatives.

    

·         Support development on customer communication and promotion strategies with ongoing multivariate tests of customer segmentation, touch points, content, landing pages to drive increase and achieve KPI

    

·         Good communication – able to liaise and plan ahead with HQ teams to understand global campaign timing vs dedicated china only campaign and activates

    

·         Create localized global campaigns with local china formats and strategies

    

    

Qualifications:

    

·         Degree in Business Administration, Economics, Statistics or in similar streams/disciplines

    

·         3 years of relevant working experience, ideally in CRM-related functions; less experienced candidate may be considered as Customer Relationship Specialist

    

·         Good orientation to problem solving

    

·         Knowledge of English, and fluency in one other language – preferably Italian

    

·         Knowledge of the Microsoft office with proficient excel

    

·         Good working Knowledge of SQL is a definite advantage

    

·         Excellent communication and interpersonal skills, and a good team-player

    

·         Passionate in e-Commerce

    

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