南京招聘

Description

This role acts as a specialist in digital area regarding data analytics. You will be looked upon to provide in-depth insight and discovery from various data sources and tools (including but not limited to GroupM DMP， Tencent Data Cloud, , Ali Databank/ Unidesk， JD DMP etc), as well as building efficient evaluation model for effectiveness measurement to meet clients’ requirements.

作为一个数据分析专家在各种平台生态圈 (群邑DMP，腾讯TDC，阿里数据银行／Unidesk，京东九数等)进行系统化的数据分析，提供深入的品牌消费者洞察，并构建有效的评估模型以满足项目的KPI。

3 best things about the job

• Opportunity to work with [m]PLATFORM, one of the fastest growing team in GroupM and being recognized as CampaignAsia Specialized Agency of the Year in 2018
• Opportunity to work with the data platforms from technology giants
• Flexible working environment and discipline, diversified working style is respected here
• A fantastic chance to work in the forefront of Fortune Global 500 firms, opportunity to serve global top clients
• 群邑[m]PLATFORM是群邑成长最快的团队之一，在2018年获得了CampaignAsia Specialized Agency of the Year 金奖荣誉
• 除了群邑的数据工具，我们与各大平台也有紧密合作，通过他们的洞察和投放工具为客户创造价值
• 我们拥有灵活的工作环境和纪律，充满活力的初创企业的团队氛围
• 我们的客户来自在财富全球500强，有机会和***品牌共创项目

Measures of success

In three months:

Design, develop and implement analytical solutions to understand programmatic media content and conversation, providing insightful, actionable recommendations on generating more impactful campaigns and content.

深入了解程序化生态圈的人群标签维度，提供富有建设性的，可操作的建议

In six months:

Build audience analysis, measurement and evaluation model of marketing initiatives and user influence across multiple networks through quantitative analysis.

通过数据分析构建跨多个数据源的人群分析，营销模型和消费者分析模型

Responsibilities of the role

• Maintain a deep understanding of digital media analytics through a variety of data analysis techniques ranging from simple data aggregation and statistical analysis to complex data mining
• 使用各种数据分析工具，应用统计学相关技术和知识，从简单的数据汇总和统计分析到复杂的数据挖掘，保持对数字大环境的深刻理解
• Work with planning team, be responsible for data management and analysis for digital marketing (both brand and performance), from routine and adhoc data report to in-depth insights
• 划团队合作，负责数字营销的数据管理和分析，包括常规和特殊数据并给予深度洞察报告
• Leverage platform tools to carry out competitive and market scans to compare client's with their competitors, and
• ndings on market and industry trends
• bsp; 利用各种平台工具开展竞品与市场分析，展望市场与行业趋势
• Conduct multi-channel data integration projects to improve customer segmentation capabilities and insights
• 实施多渠道数据整合项目，加强消费者数据细分洞察，建立分析模型，独立产出数据洞察
• Assist and advise the [m]PLATFORM team by providing clear and simple reports, explain and share data findings and present insightful analyses to both internal and client teams
• /span>[m]PLATFORM团队提供清晰易读的报告，向内部与客户团队解读数据发现与洞察

What you will need

Experience:

• 5+ years’ experience in data analysis, preferably in an ecommerce, digital marketing/media agency, media/ market research or marketing data technology company
• 5年以上的数据分析经验，在电子商务，数字营销/媒体代理，媒体/市场研究或市场数据技术公司有过相关从业经历
• Able to navigate an extract right data from right data sources and able to efficiently analyze and interpret data for key insights and recommendations
• 能够高效地分析和解释数据以获取关键的洞察和建议
• Preferred to have proven experience working across modelling and predictive analytics
• 模和预测分析方面拥有丰富的经验优先
• Bachelor degree and above, mathematics/statistics/computer science and prestigious education background preferred
• 学士学位及以上，数学/统计/计算机专业优先，名校教育背景优先

Skill:

• Experience in Taobao/Tmall marketing and analysis tools (ie. Adobe，Omniture, Google Analytics, etc.) a plus
• 淘宝/天猫营销和分析工具（如Adobe，Omniture，Google Analytics等）的经验
• Knowledge of one or more of R, Python, SAS, Eviews, SPSS
• R，Python，SAS，Eviews，SPSS中的一个或多个
• Good knowledge of Microsoft Excel and Powerpoint
• 的Microsoft Excel和Powerpoint 运用能力
• Fluent in Chinese and working proficiency in English, good communication skills and comfortable to present

流利的中文以及熟练的英语，良好的沟通能力和优秀的提案演讲能力（加分项）

Personality:

• Proactive, quality-conscious, self-driven, team player and strong communication skills (Mandarin/English)

积极主动，注重质量，自我驱动，团队精神和强大的沟通能力（普通话/英语）

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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