南京招聘

POSITION SUMMARY

   

This position is accountable for direct marketing efforts to achieve growth and profit targets. Primary responsibilities towards the direct marketing activities include 

1) Develop and manage the execution of high-impact direct marketing campaigns

2) CRM leads interface 

3) Explore leads and track progress with commercial team 

4) local competitive customer database maintenance 

5) Support execution activities of other marketing function.

Success in this role will require collaboration with internal teams (sales, commercial technology, and marketing) as well as external groups (vendors, prospects) to develop and execute the marketing campaigns and activities.  Key challenges will be nurturing and providing qualified leads based on KPI, for the sales force, and influence sales, commercial technology and marketing peers etc. to deliver maximum value to the business.

Nature and Scope

Tactical Marketing

    

1.  Leads Generation

    

• Explore and use multiple methods and channel for leads generation
• Qualify, nurture leads and follow up with commercial team
• Manage direct marketing campaigns through CRM
• Prompt follow up of inbound sales and business enquiry
• Build up competitive account database, provide early warning close to contract expiration dates and track acquisition status

    

    

2.  Local Marketing Execution (<10% of time)

    

• Support local seminars and exhibitions for leads and branding
• Identify new opportunities for effective local market communications
• Support tele-marketing research as needed
• Capture and constant update of local market intelligence

  

DIMENSIONS  

Scope: China Industrial Gases

PRINCIPAL ACCOUNTABILITIES

  

• Running direct marketing campaign and prospecting for the IG business
• Generation and nurturing of quality sales leads
• CRM leads entry and maintenance
• Tracking of new projects & investments
• Information gathering on competitive accounts

JOB REQUIREMENTS

   

• Job Incumbent is expected to have Bachelor Degree in a Marketing, Business Management, Chemical or related discipline. 
• 2-5 years or above experiences in marketing, sales function or customer interface preferred.
• Strong influencing skills and excellent communication skills
• Good computer skill and internet knowledge
• Ability to multi-task and operate in a changing environment
• Good written and spoken English and local language (Mandarin)

    

    空气产品公司（Air Products, 纽约证券交易所代码：APD）是一家世界领先的工业气体公司，拥有近80年的历史。公司专注于服务能源、环境和新兴市场，为包括炼油、化工、金属、电子、加工制造和食品饮料等众多产业的客户提供生产所必需的工业气体、相关设备和应用专业技术。空气产品公司也是一家全球领先的液化天然气工艺技术和设备供应商。公司同时还开发、设计、建造、拥有并运营着一些全球***型的工业气体项目，包括气化项目。这些气化项目以可持续的方式将丰富的自然资源转换成合成气，用于生产高附加值电力、燃料和化工品。

    2019财年，公司在50个国家和地区的运营销售额达89亿美元，当前市值超过650亿美元，使其成为美国市值***的化工企业。其全球来自不同背景的1万7千多名充满热情、富有才华和忠诚敬业的员工在空气产品公司更高使命的引领下，致力于创造创新的解决方案，助力环境改善，增强可持续发展，并解决客户、社区及全球所面临的挑战。欲获得更多信息，请登陆公司中文网站：****************** 或扫描关注“空气产品公司”中国区官方微信。

Air Products (NYSE:APD) is a world-leading industrial gases company in operation for 80 years. Focused on serving energy, environment and emerging markets, the Company provides essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemical, metals, electronics, manufacturing, and food and beverage. Air Products is also the global leader in the supply of liquefied natural gas process technology and equipment. The Company develops, engineers, builds, owns and operates some of the world's largest industrial gas projects, including gasification projects that sustainably convert abundant natural resources into syngas for the production of high-value power, fuels and chemicals.

The Company had fiscal 2019 sales of $8.9 billion from operations in 50 countries and has a current market capitalization of about $65 billion, making it the largest American chemical company by market capitalization. More than 17,000 passionate, talented and committed employees from diverse backgrounds are driven by Air Products’ higher purpose to create innovative solutions that benefit the environment, enhance sustainability and address the challenges facing customers, communities, and the world. For more information, visit ***************.