南京招聘

Company Description

The Power Tools Division of the Bosch Group is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2017, its roughly 20,000 associates generated sales of 5 billion euros. With brands such as Bosch and Dremel. The purpose of Power Tool division is: “We create fascinating products which fulfill our users with pride and joy, offer intuitive use and ensure physical integrity. “

Job Description

• Adapt the brand positioning of Home & Garden to regional user specifics
• Localize and implement central marketing concepts, develop regional/local marketing concepts
• Create, roll out and continuously improve local content (product / editorial), content marketing strategy and Go-to-market strategies
• Create, roll out central / local POS concepts, incl. sourcing of POS suppliers in China
• Execute Editorial Management and maintenance/operation of local channels (social media, website, newsletters)
• Start and set up influencer marketing programs
• Cooperation / steering of local agencies / service providers (content marketing, advertising)
• Define and execute eCommerce strategy, operate eCommerce activities including the steering of content creation/optimization processes
• Provide and evaluate local market & (new) user analysis
• Organize and attend events
• Manage dedicated regional user communication budget
• Align / work closely with the regional digital unit (user journey, data analytics, SEA etc.)
• Coordinate activities/ cooperate with retail marketing managers in the region/countries
• Sales responsibility for China online account: Linked to drive sales of outdoor cleaning products

Qualifications

• Education: Bachelor, MBA a plus with focus on economics, marketing, business management
• Proven ability to identify the right touchpoints, message and execution based on user insights
• Strong knowledge of country specific communication needs in Asia Pacific
• Experienced in？ navigating Asia Pacific’s diverse user ecosystems and proven ability to drive O2O (Online to offline, offline to online, online to online)
• Track record of successfully orchestrating user touchpoint activation in holistic (digital / offline) user communication activities
• Financial and budget planning
• Ability to steer external partners (e.g.: agencies or Tmall partners)
• Direct result oriented as well as future-oriented thinking and planning
• Excellent communication skills in English (fluent in spoken and written English and Chinese) is mandatory, Japanese and Korean are add-ons
• Good understanding of different target groups, ability to create personas and execute based on their specifics (product, communication message, touchpoint activation, …)
• Track record utilizing social media to further the brand / business objectives
• Strong analytical ability, experienced in analyzing data of various touchpoints and executing on insights generated
• Work experience with agile methodologies
• Expertise in Tmall shop operation
• Experience in managing projects in oversea (Asia Pacific wide, globally) is required
• Power Tool knowledge would be a plus
• International mind-set, willingness to travel overseas

博世在中国生产和销售汽车零配件和售后市场产品、工业传动和控制技术、包装技术、电动工具、博世家电、博世服务解决方案、安防和通讯系统以及热力技术。博世在1909年进入中国市场。2019年，博世在中国经营着59家公司，销售额达到1093亿人民币。截至2019年12月31日，公司在华员工人数约为55，200名，是博世除德国以外拥有员工人数最多的国家。中国也是博世全球第二大市场。