南京招聘

Responsibility:

? Own Marcom strategy and the creative platform; develops in accordance with brand & messaging standards.

? Designs multi-tactic campaigns to achieve program objectives defined by Marketing Program Manager(s) and completes campaign brief and campaign calendar

? Manages marcom budget on a quarterly basis, tracking in Quickbase

? Responsible for choosing tactic mix, identifying customer contact sequence and setting communications strategy

? Supports Marketing Program Manager(s) in development of the program brief, associated business case and multi-campaign program calendar

? Identifies type and timing of campaigns

? Analyzes campaign performance and relevant competitive, market, and customer data to stay current on campaign best practices and effective tactic mix, sequencing and campaign message development

? Defines promotional content required for campaign including PR

? Adheres to established brand and messaging standards

? Defines creative platform in accordance with brand standards

? Aligns messaging to campaign touches

? Aligns & works with Campaign Coordinators to execute on campaign

? Selects vendors for campaigns

? Owns layout and design (E-pushes, campaign pages, collaterals etc.) in collaboration with Marketing Program Manager(s)

? Identifies opportunities to use more e-marketing for campaigns and programs and serves as e-marketing expert for the Marketing Program Manager

? Big/Strategic Events: Responsible for global implementation of the event (incl budget controlling) and working with the Solution Unit during preparation and execution; Local Marcom/Agency: Responsible for selected event aspects.

? Create visibility with marketing leads and demand generation with appropriate CRM reporting along with Marketing Program Manager(s)

Qualification:

? Deep Marcom expertise, including demonstrated e-marketing expertise

? Cross-discipline Marcom skills with expertise on new/emerging tactics, e.g. demonstrated competency in selecting from and implementing across a wide mix of techniques including advertising, PR, direct marketing

? Experience with test & learn practices to optimize campaign performance

? Experience in technology-oriented B2B environment

? Knowledge of internal business strategies & channel requirements

? Project management experience

? Knowledge of & relationship with strategic & local agencies / vendors

? Demonstrated ability to collaborate effectively across different constituencies

? Strong written and oral communication skills

? Ability to influence without authority

? Domain knowledge not required, nice to have

? Computer skills include: Microsoft Office Suite, HTML; Adobe tools such as Photoshop and InDesign are preferred

? You will need to have a university degree level or equivalent (complemented by a postgraduate and/or certification/license), preferably in Marketing related studies

? Being fluent in English is essential

? Experience developing activities promoting Genomics technologies and Pathology Solutions would be a plus.

? 4+ years of marcom experience required

Agilent is a leader in life sciences, diagnostics and applied chemical markets. The company provides laboratories worldwide with instruments, services, consumables, applications and expertise, enabling customers to gain the insights they seek. Agilent’s expertise and trusted collaboration give them the highest confidence in our solutions.

Agilent focuses its expertise on six key markets, where we help our customers achieve their goals:

Food: Agilent helps ensure that our global food supply is free of contaminants—whether chemical, viral, bacterial or microbiological. Our customers include government regulators and labs that control food safety, as well as private companies that produce, package and sell food to the public.

Environmental and Forensics: From pesticides to pharmaceutical residues to trace metals, we provide fast, accurate and sensitive methods for monitoring contaminants affecting quality of life. Agilent solutions also play an important role in law enforcement by providing robust tools and instruments to analyze and verify evidence at trial, and keeping the world’s top-performing athletes honest.

Pharmaceutical: Agilent has one of the broadest solutions portfolios of any company serving the pharmaceutical industry. Our solutions provide precise answers for every segment of the pharmaceutical industry, from disease research and drug discovery to drug development, manufacturing and quality control. The start-to-finish solution set means customers can get products to market faster. Customers trust us to help them test the purity of their therapeutics. Agilent also ensures that their instruments and processes conform to the highest compliance regulations.

Diagnostics: Agilent gives doctors a head start in the fight against cancer and other diseases. Our solutions help pathology laboratories deliver fast, accurate information to the doctors, hospitals and medical centers they serve. We help medical professionals make more accurate diagnoses so patients can receive the most effective therapies.

Chemical and Energy: The world runs on energy, and energy companies need to locate, extract and refine fuels efficiently and cost-effectively. Our solutions help customers maximize their production and predict failures in their refineries before they happen. Agilent also helps energy researchers investigate biofuels, renewable fuels and other forms of alternate energy.

Research: Most life sciences and diagnostics research is done at top-tier universities, with funding from governments around the world. Agilent is helping these researchers learn more about cancer, cardiovascular diseases, diabetes, Alzheimer’s, Parkinson’s, autism and other ailments. Our instruments, software and sample preparation solutions help scientists conduct faster, more accurate research.

AGILENT RESEARCH LABORATORIES

The purpose of Agilent Research Laboratories is to power Agilent’s growth through breakthrough science and technology.

To complement our product line R&D, Agilent Labs looks beyond the evolution of current products and platforms to create the technologies that will underlie tomorrow’s breakthroughs, enabling Agilent customers to answer questions at the leading edge of life science, diagnostics and the applied markets. Our horizon is broad, encompassing synergies across Agilent and seeding new businesses to create competitive differentiation and compelling value for current and future customers and shareholders.

To accomplish these goals, we attract and retain top technical talent, collaborate extensively with global research leaders in academia, government and industry, and promote a culture of innovation and teamwork across our highly multi-disciplinary staff of life scientists, physical scientists and engineers. The majority of our research is located in the United States in Santa Clara, California, with additional locations in Europe and Asia.