电商数据洞察经理
GroupM群邑(上海)广告有限公司
- 公司规模:1000-5000人
- 公司性质:外资(非欧美)
- 公司行业:广告
职位信息
- 发布日期:2020-10-19
- 工作地点:广州-天河区
- 工作经验:招1人
- 学历要求:10-19发布
- 语言要求:不限
- 职位月薪:1-1.5万/月
- 职位类别:电商经理/电商主管
职位描述
Responsibilities of the role
- Maintain a deep understanding of EC media analytics through a variety of data analysis techniques ranging from simple data aggregation and statistical analysis to complex data mining
- 使用各种数据分析工具,应用统计学相关技术和知识,从简单的数据汇总和统计分析到复杂的数据挖掘,保持对电商大环境的深刻理解
- Work with teams across planning, creative, social and clients, be responsible for data management and analysis for ecommerce and digital marketing, from routine and adhoc data report to in-depth insights
- 划,创意,社交和客户团队合作,负责电子商务和数字营销的数据管理和分析,包括常规和特殊数据并给予深度洞察报告
- Carry out competitive and market scans to compare client's with their competitors, and
- are findings on market and industry trends
- pan> 开展竞品与市场分析,展望市场与行业趋势
- Conduct multi-channel data integration projects to improve customer segmentation capabilities and insights
- 实施多渠道数据整合项目,加强消费者数据细分洞察,建立分析模型,独立产出数据洞察
- Assist and advise the ecommerce team by providing clear and simple reports, explain and share data findings and present insightful analyses to both internal and client teams
- 商团队提供清晰易读的报告,向内部与客户团队解读数据发现与洞察
- Develop data dashboard
- 商团队提供清晰易读的报告,向内部与客户团队解读数据发现与洞察
- span>
What you will need
Experience:
- 4+ years’ experience in data analysis, preferably in an ecommerce, digital marketing/media agency, media research or marketing data technology company
- 4年以上的数据分析经验,在电子商务,数字营销/媒体代理,媒体研究或市场数据技术公司有过相关从业经历
- Proven experience working across modelling and predictive analytics, and ability to navigate an extract right data from right data sources and able to efficiently analyze and interpret data for key insights and recommendations
- 模和预测分析方面拥有丰富的经验,能够高效地分析和解释数据以获取关键的洞察和建议
- Bachelor degree and above, mathematics/statistics/computer science and prestigious education background preferred
- 学士学位及以上,数学/统计/计算机专业优先,名校教育背景优先
Skill:
- Experience in Taobao/Tmall marketing and analysis tools (ie. Adobe,Omniture, Google Analytics, etc.) a plus
- 淘宝/天猫营销和分析工具(如Adobe,Omniture,Google Analytics等)的经验
- Knowledge of one or more of R, Python, SAS, Eviews, SPSS
- R,Python,SAS,Eviews,SPSS中的一个或多个
- owledge of Power BI, Tableau Tools
- 微软Power BI, Tableau工具中的一个或多个
- Good knowledge of Microsoft Excel and Powerpoint for clear
- 的Microsoft Excel和Powerpoint 运用能力
- Fluent in Chinese and working proficiency in English, good communication skills and comfortable to present
流利的中文以及熟练的英语,良好的沟通能力和优秀的提案演讲能力(加分项)
- Understand of API connect , SQL language
- 了解应用程序编程接口,云数据存储, SQL数据库语言 (加分项)
Personality:
- Proactive, quality-conscious, self-driven, team player and strong communication skills (Mandarin/English)
积极主动,注重质量,自我驱动,团队精神和强大的沟通能力(普通话/英语)
公司介绍
关于群邑
群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
联系方式
- Email:katewan.wang@groupm.com
- 公司地址:恒丰路399号达邦协作广场17-23层