南京招聘

JOB SUMMARY

The candidate is a passionate expert of the digital landscape in China with an understanding and appreciation fashion/luxury industry. Working closely with the headquarters in New York and the China team, he/she will assist Digital Marketing Manager, China to develop and integrate social media/digital initiatives, including developing and managing digital campaigns across a wide array of digital platforms, assisting the creation of content on social accounts, and integrating innovative approaches into the overall brand’s marketing strategy. Other duties will include SEO/SEM integration, e-comm campaign execution, monitoring and analysis of social media/digital trends to evaluate the effectiveness of digital initiatives.

KEY RESPONSIBILITIES

1. Social/Digital Media

• Coordinate the social media calendar with marketing, PR and retail activities

• Maintain social media platforms (Weibo, WeChat), analyze the paid advertising effect on social media platforms and optimize the planning for next step

• Assist digital marketing manager to develop and implement digital marketing strategy and campaigns

• Closely work with both internal stakeholders and external agencies to ensure the smooth operations and integrity of digital strategy and campaigns run smoothly

• Provide results of online marketing programs and the performance of key metrics such as impression, engagement and member related data.

• Collect and share market trends, competitors’ cases and the consumers’ behavior, to formulate the overall digital strategy

1. SEM/SEO

• Execute, monitor and track the performance of SEM/SEO to bring qualified traffic and drive conversion.

• Identify SEM business opportunities based on competitive research, industry data/trends and key metrics of current marketing campaigns

• Build SEM volume and efficiency forecasts, making recommendations on keywords

• Initiate tests (keywords bid, ad copy, landing pages) to improve key metrics

• (Please add something about regular competitive analysis here.)

1. E-Commerce

• Collaborate with internal teams and agencies to plan and execute campaigns on Tmall

• Coordinate delivery of assets with Tmall Partner (TP) on an on-going basis

• Leverage branding campaigns or initiatives to lift Tmall traffic and sales

• Monitor and optimize marketing KPIs for Tmall campaigns and ad spend, and define action plans to optimize funnel accordingly

1. Social CRM

• Work with digital marketing manager to develop tactics to acquire new WeChat followers and drive member binding

• Develop and execute strategy for targeted member communication on WeChat to retain and grow member’s loyalty

• Continuously monitor and analyze performance data and optimize on-going digital activities to drive member engagement and revenue targets

PROFILE

• University graduate with minimum 2 years’ experience in digital marketing related field. Experience in luxury and prestige brand is a plus

• Good knowledge in social media, minimum one-year practical experience on social media platforms like Weibo and WeChat.

• Good knowledge in H5/WeChat Mini Program, digital content development, SEM and SEO. Social CRM and E-commerce experience will be a plus.

• Proven digital marketing initiative and experience with successful campaigns.

• Creative and innovative, internet and trendy savvy, entrepreneurial spirit

• Fluent in English and Chinese.

Tory Burch 是一个美国生活时尚品牌，旨在启发并鼓舞世界各地的***以卓越品格、自信态度和美丽姿采活出斑斓人生。本系列以经典精神碰撞摩登格调，体现了创始人 Tory Burch 的个人风格，贯穿了鞋履、时装、手袋和生活用品等多个品类。

2004 年 2 月，公司在曼哈顿市中心开设了一家精品店。如今我们已发展成为一个全球品牌，业务覆盖 50 多个国家，并通过 Tory Burch Foundation 持续提升***权益和企业家精神。

树立品牌诚信、打造精美产品和完成社会使命是我们作为一家公司以及我们迄今为止实现成功发展所不可或缺的东西。当然，同样重要的还有我们无与伦比的优秀团队和独一无二的企业文化。我们相信在企业不断发展壮大的过程中，每一名雇员都发挥着至关重要的作用。