程序化广告Account
GroupM群邑（上海）广告有限公司
- 公司规模：1000-5000人
- 公司性质：外资(非欧美)
- 公司行业：广告
职位信息
- 发布日期：2019-01-17
- 工作地点：上海
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：1-2万/月
- 职位类别：广告客户经理
职位描述
Overview of job
We are looking for an Account to work across our GroupM’s three media agency Strategic and Tactical teams to assist internal and client education, consulting and joint planning to drive audience campaigns and add value and insight to our clients campaigns Programmatic Buying Unit (PBU) is a specialized functional team in GroupM working with three media agencies Mindshare, Wavemaker and Mediacome to tap into the opportunity of programmatic buying. We are a dynamic and fast growing team with support from GroupM resources including its unique data and tech offerings [m]platform.
Measures of success –
In three months
? Understand the Chinese digital industry and trends;
? Understand basic knowledge of digital media and programmatic buying process.
In six months
? Equipped with excellent client consulting and account serving ability;
? Be able to lead and manage one or few programmatic campaigns independently and deliver good outcomes eventually.
In 12 months
? Has an in-depth knowledge towards Chinese programmatic/ad-tech environment;
? Be able to initiate and propose projects that bring values to clients, agencies and internal stakeholders.
Responsibilities of the role:
? Build a trusted relationship with all agency client, strategic and tactical planning teams in SH
? Together with agencies develop a programmatic media strategy and new business plan
? Provide excellent account servicing to ensure clients’ campaign deliver against expectation
What you will need:
? At least 3 to 4 years’ experience in account servicing at a media, e-commerce, advertising technology company or agency
? Having experience working with agencies is highly preferable
? Excellent written and presentation skills
? Comfortable with numbers and calculations
? Have some experience with data and/or campaign analytics and insights
? Ability to manage multiple priorities and tasks
A Major Plus & Nice to Have
? Experience at or with a DSP (Demand Side Platform) or Data Management Platform company
? Comprehensive knowledge of the digital landscape and major players in the marketplace
? Media planning or buying experience
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/group About China
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
公司介绍
关于群邑
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
联系方式
- Email：katewan.wang@groupm.com
- 公司地址：恒丰路399号达邦协作广场17-23层