Digital Marketing & Branding Manager 3134530 (职位编号：3134530)
GE医疗集团
- 公司规模：5000-10000人
- 公司行业：医疗设备/器械
职位信息
- 发布日期：2019-01-17
- 工作地点：上海
- 招聘人数：1人
- 工作经验：无工作经验
- 学历要求：招1人
- 语言要求：不限
- 职位类别：市场/营销/拓展经理
职位描述
Essential Responsibilities
1. Develop and execute digital marketing strategy and programs to support commercial growth; align and manager branding with global and GE China
2. Captures/reports metrics and links with GE and regional/local demand generation teams to implement programs, this includes managing and developing web marketing and external digital communications, search, and coordinationg social media programs.
3. Works with direct web/digital resources within Shared Services to ensure consistent implementation of high-level initiatives and compliance processes.
4. Implementing high level events and/or exhibit standards
5. Providing vendor selection guidance and briefing vendor to deliver digital marketing programs
6. Determining best materials and technologies to use
7. Sharing best practices across teams
Qualifications/Requirements
1. Develop and execute digital marketing strategy and programs to support commercial growth; align and manager branding with global and GE China
2. Captures/reports metrics and links with GE and regional/local demand generation teams to implement programs, this includes managing and developing web marketing and external digital communications, search, and coordinationg social media programs.
3. Works with direct web/digital resources within Shared Services to ensure consistent implementation of high-level initiatives and compliance processes.
4. Implementing high level events and/or exhibit standards
5. Providing vendor selection guidance and briefing vendor to deliver digital marketing programs
6. Determining best materials and technologies to use
7. Sharing best practices across teams
About Us
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
1. Develop and execute digital marketing strategy and programs to support commercial growth; align and manager branding with global and GE China
2. Captures/reports metrics and links with GE and regional/local demand generation teams to implement programs, this includes managing and developing web marketing and external digital communications, search, and coordinationg social media programs.
3. Works with direct web/digital resources within Shared Services to ensure consistent implementation of high-level initiatives and compliance processes.
4. Implementing high level events and/or exhibit standards
5. Providing vendor selection guidance and briefing vendor to deliver digital marketing programs
6. Determining best materials and technologies to use
7. Sharing best practices across teams
Qualifications/Requirements
1. Develop and execute digital marketing strategy and programs to support commercial growth; align and manager branding with global and GE China
2. Captures/reports metrics and links with GE and regional/local demand generation teams to implement programs, this includes managing and developing web marketing and external digital communications, search, and coordinationg social media programs.
3. Works with direct web/digital resources within Shared Services to ensure consistent implementation of high-level initiatives and compliance processes.
4. Implementing high level events and/or exhibit standards
5. Providing vendor selection guidance and briefing vendor to deliver digital marketing programs
6. Determining best materials and technologies to use
7. Sharing best practices across teams
About Us
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
职能类别： 市场/营销/拓展经理
公司介绍
GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。
联系方式
- Email：Lei.zhu@ge.com