DXR Product Marketing Leader 3205427 (职位编号:3205427)
GE医疗集团
- 公司规模:5000-10000人
- 公司行业:医疗设备/器械
职位信息
- 发布日期:2019-01-17
- 工作地点:北京
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位类别:其他
职位描述
Essential Responsibilities
Is responsible for DXR product or product family as a product expert, including all the aspects about the product: functionality, configurations, specifications, clinical applications, engineering etc.
Maintains close connections with Global Modality Team to get the most updated product information, including specifications, catalogs, selling points and sales tools to China and quickly update the front line forces
Develops product marketing plan to help the front line team to sell the product in China, including a set of materials and series events, base on market segmentation and target customer groups, and lead to execute it
Maintains close and authentic relationship with national luminaries in China to get the customer voice, understand trend of the healthcare industry, build GE speakers
Collects, analyses, reports with recommendations those marketing information including competitors products and marketing activities, market share, competition and customer buying behaviors
Is responsible for marketing promotion events plan and execution, in a country level; such as new product launch, seminars, opening ceremony, forums etc.
Role Summary/Purpose Works with various stake holders, acts as bridge between Global upstream and local Modality team in terms of product and market information communication
Dual roles working with front line…product support and take lead on strategy development & execution. Accountable for Top Line sales and CM% target & market share for specific product line
Marketing function
Reports to Product Marketing Manager
Qualifications/Requirements
Bachelor’s Degree in Marketing or Clinical Medicine
5 plus years experience managing technical products in related markets.
Superior communication and business skills.
Must have strong technical writing abilities.
In depth knowledge of both the technologies and the markets for assigned business segment.
Ability to articulate strategy and market impact of responsible products to customers, field organization, and product entities.
Must be able to communicate effectively on technical, product, and management issues at all levels.
Must have a demonstrated ability to successfully lead, motivate and influence others.
Ability to travel domestically and internationally.
Demonstrated ability to make sound business decisions including various cost benefit tradeoffs projections, etc.
About Us
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
职能类别: 其他
公司介绍
联系方式
- Email:Lei.zhu@ge.com